A Closer Look At The Importance Of Search Engine Optimization Training As An Online Business Owner

The importance of SEO training for any would-be internet marketer is evident when one considers that 90% of website traffic comes from search engines

. Consider, too, that rarely do searchers go beyond the first couple of result pages presented to them. 70% of searchers click on the top three links they find in the first page of search engine results. So, if you're a newcomer to internet marketing, or if you've been engaged in it for a while now but are getting dismal results, then perhaps it's time to seriously consider getting some SEO training. To improve the visibility of your website, you need to learn and master the techniques of search engine optimization.

You could, if you have deep pockets, skip SEO altogether and pay for ads instead, but if you prefer not to spend thousands of dollars buying traffic, if you prefer to get traffic for free through organic results, then SEO is the way to go. But you need to get a good understanding of what search engine optimization is all about and to learn proven methods.

You can get SEO training in various ways. For one, there are seminars organized by SEO specialists. These differ in cost and time involved. Prices of these courses generally run from a low of US$300 to a maximum of US$1500, depending on the reputation of the specialist conducting the course. If you plan to join such a seminar, it is advisable to register early as often only a limited number of participants are allowed to join. An alternative to seminars are courses offered online. Many online courses are free, and they offer the advantage of allowing you to work at the time most convenient and the pace most comfortable for you. Online training courses are a good first step in learning the basics of search engine optimization. As you become more experienced in SEO and need to supplement your techniques with more sophisticated strategies, then joining a seminar where you can ask pointed questions and get personal advice might be a good idea.

Basic SEO training should teach SEO terminology and give you an understanding of both on-page and off-page search engine optimization. The significance of keywords and how to determine the right keywords for your site, the importance of links and how to create links, different factors that influence your search engine rankings, how to write search-engine optimized and yet user-friendly copy - all these should be included in a good SEO training course.

When choosing a training program, ensure that the techniques being taught to you are ethical methods. This means that your techniques are transparent, involve no trickery, and conform to the guidelines of search engines. A good way of gauging whether the practices you are learning are ethical is by answering a couple of questions: (1) Am I producing content that is helpful to the searcher? (2) Do human searchers see the same thing as search engine spiders? If you can answer yes to both questions, then you're on safe ground.

If you attend a paid SEO training course, you should expect to receive some type of certification attesting to your training. Free online courses may or may not offer certifications; it doesn't hurt to ask for one.

by: John Roberts

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