Advertising In Print And Digital Forms

Finding out the most cost-effective advertising for local businesses

. This article will be talking about advertising to your local area and some of the best ways to advertise.

What are the best ways to advertise in your local area? Let's take Essex as an example. Most people when starting a company, particularly when providing a service will plan a budget for advertising. When people think about advertising they tend to think about print media, leaflets or flyers are common and also local magazines or local newspapers. And

In Essex we have about five or six different glossy magazines all selling advertising space to local companies. Charges range from 100 pounds up to 1000 pounds per page depending on the size of the advert and the magazine. In the cutthroat business of advertising you may be able to get a cheaper deal by playing these companies off one another. Another good idea is to find out when the magazine goes to print and see if you can get a last-minute deal. Some of these companies will offer cheaper rates if you agree to a long-term advert. The problem with this is it is hard to gauge how effective the advert is.

I recently contacted a local magazine and inquired about the cost of a half page for one month and was quoted 350 pounds. If I were to run an advert for year the cost with the 4200 pounds. But is that worth it ? What guarantee do I have that anybody would respond to my advert? Is it actually targeted people looking at my advert or just local people browsing? Agreeably not everybody will be looking to use my service immediately so in reality the 4200 pounds I spend for that year is for brand awareness. What happens when I stop running my advert as I can no longer or no longer want to afford it? nothing you loose your spot.

So what if I want targeted audiences to look at my products or website? Well then I would contact a search engine optimization company or search engine marketing company. Their are lots to choose from so be wise. Ask them what results they have got previous companies. Ask if they would mind if you contacted a previous or current client. Steer clear of any search engine optimisation companies who gaurantee first place on google. These companies will possibly get you their but for how long is anyones guess.

Getting to the top of the search engines for your chosen keywords could prove a lot more cost effective advertising than the previous example of magazines and newspapers. When somebody types in your keywords then you know that they are actively looking for what you have to offer.

So for example if you are selling Designer Womens Clothes in Essex and your website link is ranked on the first page for them keywords then nine times out of ten the searcher will click on your listing. Targeted traffic is in my opinion the best form of advertising as it is cheaper and targeted at the searcher. If you find a good SEO company then any work that is done on your behalf will last as long as the website URL is alive so in the long run will stand your advetising in good stead.

by: kieran cassidy

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