Air prices will soon re-conversion product promotion opportunity - inverter air conditioner, energy air-conditioning - appliances industry

Earlier this month, the Ministry of Finance, Development and Reform Commission issued

a notice will be effective Energy Air-conditioning subsidies for the promotion policy from the beginning on June 1 this year, another year, according to new efficiency standards for air conditioning efficiency rating two or more products continue to provide subsidies. At the same time, one, two, and three energy efficient air conditioner will depend on the cost difference circumstances, the subsidy for each standard from the original 300-850 yuan, adjusted for each 150-250 yuan, the largest narrow range near Qi Cheng . Because this will directly affect the interests of manufacturers and stores, industry believes that there is air conditioning industry collective price increases may be?? Prices of energy-saving air-conditioning has become a trend

In June of last year China began to implement energy-saving air-conditioning subsidy system, the market price of energy-saving air-conditioning a sharp drop immediately, 12 the price of energy-efficient air-conditioning had four or even equal to only five air-conditioning, the reason is that many manufacturers regard the subsidies the ones who enjoy the consumer. The "subsidy New Deal" an, air conditioning prices rise more pressure to bear.

Part of the air-conditioning manufacturers said that given the air conditioning market competition is very intense, when the state subsidies to reduce the energy-saving standards, manufacturers may be difficult to digest due in the short term cost pressures. "At present, a return air-conditioning up to more than 23 hundred dollars, if it continues at the present price of store Sell Is certainly a loss. "Dealer, who declined to be named, said," Therefore, in order to maintain the required margins, do not rule out the possibility of firms to increase prices of air conditioning. " States United States , Suning , Sized, etc. Home Appliances Store the relevant personnel in the interview also said that price increases have become the industry consensus, and only increase based on market conditions. Although the end result is still calculated, but the industry is widely expected 300 to 500 yuan price increases may still occur.

Appliance stores from recent sales data, the 12 energy-efficient air conditioning has become the main sales market, so "New Deal subsidy" will have a direct impact on the sale of air conditioning. A store salesperson said that there is indeed a people's inquiries before the energy subsidies are to be shrinking, but not much volume, and air conditioning sales and no significant warming. The reason, in the last "1 May" mini vacation has experienced a wave of air-conditioning sales, releasing most of the sales demand, it introduced the New Deal, the market will not have a significant impact .

Usual, from late this month, in turn a season into the air conditioning sales. Although GOME, Suning and other home appliance chain giant said that they would try to promotional efforts through large air conditioning prices stabilizing trend, but the industry also remind consumers that only an early start with we can enjoy cheap air conditioning, "The Last Supper."

Inverter air conditioner Opportunity to promote re-

In this year's "51" small holiday period, the inverter air conditioner has become a home appliance store in a beautiful landscape. Particularly as the United States, and Gree, Oaks Etc. These have the advantage in the frequency of domestic promotion of new enterprises, sought after by consumers. It is noteworthy that Ministry of Finance is in the "Notice" was first mentioned in the promotion inverter air conditioner, it is to this "thermal conversion" add a fire.

We all know, "inverter air conditioner," power, Environmental protection , Is the inevitable trend of the future of home air conditioning, but the high prices have restricted the biggest obstacles to enhance their sales. If in the future, frequency conversion air-conditioning to enjoy the financial subsidy, then the threshold will be greatly reduced its marketing to a new development opportunity. At present, conform to the trend of low-carbon consumption market share inverter air conditioner, refrain from brands such as the United States of inverter air conditioner sales this year, the proportion is 30% from last year jumped to 55%. Today, efforts to reduce fixed-speed air-conditioning subsidies for inverter air conditioner and fixed speed air conditioning spreads narrowed further.

Reporter appliance store to see the United States, the Gree air conditioning brands such as 1.5P conversion price in most of 3500 to 4500 yuan or so, Oaks and some models even have frequency below 3,000 yuan. I believe, in June began implementing the "New Deal subsidy", the inverter air conditioner will be more obvious price advantage. Therefore, in this opportunity, "inverter air conditioner" is undoubtedly one of this summer's most sensible choice.

Air prices will soon re-conversion product promotion opportunity - inverter air conditioner, energy air-conditioning - appliances industry

By: pretty

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