Appliances Gangster Nanjing Shops Close Fight Speculators Boon
An electronics giant, the final battle between the "commercial property" features, full stop.
This weekend (16) before, Nanjing Golden Sun plan to buy two years ago, 120 million yuan in Nanjing Xin Jie Kou feng shui treasure land to make way GOME. However, the landlord is doing, or direct sale of flats and remains inconclusive. Gome "admission", and Golden Sun "exit" from the beginning of the "Utah holds partly concealed" the dust settles, however, a few months between.
Perhaps the industry should be the original statement: Golden Sun entered the city was "speculation." But the commercial real estate experts say: This is just a form of commercial real estate, while integration of two business state can reduce business risk.
"Estate account" or "household appliances account"
This battle of the appliances from the competitive landscape of Nanjing Xin Jie Kou began.
Early March this year, the country the United States began high-profile recruit in Nanjing, and the spread is now at the location of Nanjing Golden Sun appliance store will be opened in June the news. Then, Yongle Home Appliances China announced, in the shopping plaza trade Xinjiekou Nanjing Yongle Appliance stores around will also be unveiled in July. It is worth mentioning that this is Suning Xinjiekou flagship store and headquarters. The next country the U.S. should be original in Wuxi of East China 2 move.
This is a personal four biggest home appliance giant melee, he was dragged into confrontation between elements of the real estate too.
Appliance Co., Ltd., Jiangsu Golden Sun, December 18, 2002 marched from the headquarters in Nanjing, Changzhou, Xin Jie Kou. Chairman Lu Guoqiang spend 120 million yuan set a new tripod under the Xinjiekou 1 to 5 floor building. In the eyes of many people, this is breathtaking leap. But Lu Guoqiang does not think so. In Lu Guoqiang big chain plate, he was the love of the model, relying on home appliance chain store, into the real estate, the final rapid growth of enterprises through capital operation.
Practice after more than two years have proved that the idea of Lu Guoqiang. Gome Home Appliances came in early March and the Golden Sun "close contact" message, then store in Nanjing Golden Sun said: There is a bottom line must hold, that is, they do not sell to 120 million yuan before the existing 5-story win building, about 1.5 million square meter area of property rights.
Has clearly promoted, but the recent Golden Sun. Jiangsu Golden Sun reporter interviewed the Deputy General Manager Chen Zejin appliances. He told this reporter: "Golden Sun by the State to enter the United States to shop now a foregone conclusion, but the concrete forms of cooperation the two sides have not been finalized. Or is sold, or did the landlord to collect rent." States United States would win a new Golden Sun blocks 5-storey shop in the whole franchise. In addition, the package store with Xinjiekou were transferred to Golden Sun Gome stores in Nanjing Lishui, Nanjing Luhe shops negotiations are under way.
Both flats for sale or rent, Golden Sun can make a small fortune. Golden Sun the pavement for long circle with some estimates, Golden Sun will rent initially set at 8 million yuan every year, but analysts believe that the store location to Golden Sun, the annual rent of not less than 12 million yuan. If the 10-year lease, can certainly recover the original Golden Sun investment. Of course, if the pavement direct sales, earnings will be more substantial.
Nanjing choice policy analyst Zhang Lihong real estate consulting firm of the reporter said: "The current Zhujiang just opened the 'Future City', for example, a floor surfacing has opened a 40,000 yuan / square meter price . and so on, Xinjiekou Golden Sun location of shops selling price and the Zhujiang will not be much difference. and Golden Sun that year only 8,000 yuan / square meter price won this building. "
Property: the last straw?
It is understood that many businessmen in Nanjing consumer electronics market as the "Rush", home appliances gross margins kept falling, and even below 2%. Competition is a direct consequence, the appliance stores store business is not satisfactory. Nanjing Xinjiekou appliance currently spending a year at 22 billion to between 2.3 billion, which accounted for half of Suning, with annual sales of more than 11 million. Golden Sun in October last year, but sales are only 10 million yuan. Meanwhile, Gome, Yongle's access to the market more competitive.
Golden Sun Zhang, general manager of the Nanjing branch
Amin told reporters, Nanjing Golden Sun late last year and some dealers also store contacts, ready to do 4th floor home store, or make matching restaurants and hotels, entertainment, leisure, is the want open up the channels to increase profits to subsidize home appliances, ultimately want to keep their appliances price competitiveness of the products in Nanjing. However, in the national appliance market, the overall strength of powerful companies such as Suning, the five-star large orders can be compressed to the prices of upstream suppliers, and Golden Sun's current strength and can not do this, a wide range of business ideas through this test "Transformation of the road", perhaps the true current state of mind of Golden Sun, but the weight directly to the property as it was unexpected.
Appliances Gangster Nanjing Shops Close Fight Speculators Boon
By: frbiz2@foxmail.com
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