Are Energy Strips The Next Big Thing?
Warren Struhl may have changed the face of energy supplements forever
. From energy drinks to energy shots, Struhls new invention, the oral energy strip, is poised to take the world by storm in the next 3 to 5 years. The right-here-right-now instant energy deliverer is cheaper than energy shots, more delicious and convenient to take than vitamin capsules, which is why many believe that Warren Struhl may be sitting on a billion dollar industry. Sheets Energy Strips, a novel delivery mechanism, might be the biggest craze for young and old energy seekers but it also opens up a plethora of potential delivery options for the nutraceutical industry.
Bringing his energy strip formulation to perfection, Struhl and his team have worked hard to achieve the thin, postage-size delivery format containing just the right swig of caffeine and nutritional elements while maintaining superb taste, a factor known to prevent the success of previous energy strip launches. At a fraction of the price of energy shots, Sheets Energy Strips provide 200 percent of the daily value of Vitamin B6 and Vitamin B12, 100 percent B5, 40 percent Vitamin E, 20 percent of biotin, and 100 mg caffeine per serving.
Oral Strips and their Benefits
Oral strips or dissolving films are made using hydrophilic polymers designed to dissolve on the tongue, under the tongue (sub-lingual) or in the buccal cavity (cheeks) administering active ingredients to the systemic circulation on contact with liquid (saliva). A typical oral strip will contain:
Active ingredients (1-25 percent)
Water soluble polymer (40-50 percent)
Plasticizers (0-20 percent)
Fillers, colors, flavors, etc. (0-40 percent)
Oral strips are the advanced delivery mechanism, creating an alternative to the traditional forms of delivery such as ingestible tablets, chewable tablets, orally dissolving tablets, softgels, liquids or inhalants. When compared with energy shots, energy strips have several advantages:1-2Oral strips offer more portability and convenience. They dont spill or melt and you can keep them in your wallet!It offers greater bioavailability than energy shots which are typically absorbed in the gastrointestinal tract. Oral strips can deliver nutrients instantly into the system through the mouth avoiding intestinal absorption which often compromises bioavailability, delays the onset of action and is known to cause side effects in some people.Shelf life is more stable and oral strips are more durable against all kinds of environmental factors.When compared with energy shots, oral strips ensure higher accuracy of dosage.Oral strips dont contain calories, carbohydrates or sugars.Bioavailability of oral strips is almost 100 percent which means that they can offer more nutritional value.
Marketability of Oral Energy Strips
Energy drinks are the driving force of the beverage market, according to Packaged Facts.3 Along with ready-to-drink (RTD) teas and sports drinks, the performance of energy drinks has helped boost the functional and natural beverage market which was valued at $23 billion in 2010. Energy drinks/shots sales have been riding high since 2005 with Mintel reporting a growth of 136 percent from 2005 to 2009. Mintels August 2011 report marks a 15.4 percent growth from 2010-2011.4-5 According to Packaged Facts, energy drinks remain the focus of discussion because they fulfill a very distinct and desired commodity across consumer segmentsthe need for more energy.
While the majority of sales come from young consumers, just about everyone is chugging away at energy drinks from tired truckers to multi-tasking housewives. Phenomenal growth in sales is expected for energy strips as noted by Steve Smith, Chairman of Energy1 Distribution, The response we are getting for Sheets Energy Strips is unlike anything we have ever seen from a consumer product.6
by: Kevin A
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