Beauty salon business direction - the beauty salon, beauty, beauty - hairdressing industry

Beauty salon business direction - the beauty salon

, beauty, beauty - hairdressing industry

Market is changing, beauty management no longer even a few years ago as plain sailing. Management problems experienced by the beauty industry. How beauty salon business? Beauty salon where the direction of business? Below we introduce the beauty salon management beauty salon operators manual gives some enlightenment:

Beauty salon managers how to play the role then? As a beauty salon managers, how do we own role and management capacity assessments?

Play the role of beauty salon managers

As a beauty salon managers, most of them are both managers and technical guidance, that is, it must be internal and external communication to communicate, handle customer relations. In such a role, the salon manager must have a comprehensive quality of management.

Reasonable self-assessment system Beauty of self-assessment ?? Beauty parlor operators operating cycle of consciousness and organization of the trip regardless of the size, beauty parlor operators must have a business philosophy, such as (why business? The beauty of the products and services, why there?), Etc. . A beauty parlor manager on the self-assessment, the most important is to first determine the (target direction) and its heading to the destination. And determine the business plan. Therefore, the operators have to focus on the production of business plans. We can think of is our business plan to secure and rapid means to the destination and mode of combination.

Doing a plan, not forget the business environment and business resources to consider the relationship between the two. Specifically, the business environment, including macroeconomic, legal, consumer trends, industry trends, competition, geographical conditions, the external environment; management resources including people, things, capital, information, technology and other internal environment.

Order to supply activities of beauty salons you a smoother start, we must recall "plan, implement, review" and other organizational procedures, also known as "PDC cycle", to form a virtuous spiral, gradually increased to a certain stage . To increase the image and profitability.

Self-evaluation of the two beauty salons

? Beauty salon operators clear and effective publicity for the target customer information is a "cause for the rise of commodity desire to buy" technology, but exactly what kind of style we can only arouse consumer desire to purchase what? In this issue, operators worldwide are facing tremendous changes, has in the past "to attract consumers to focus on the goods or services" to "provide consumers with the desired goods or services."

In this we must understand female consumers to the beauty salon the four consumer awareness:

1, self-consciousness: I hope to improve the quality of life to meet the self-realization of desire, the satisfaction of a social status;

2, value consciousness: I hope that is proportional to expenditure and income effects;

3, time consciousness: hope effectively utilize time and make life into the enjoyment;

4, perfect sense: I hope to maintain healthy, beautiful and safe living environment. When consumers purchase goods or services will be based on the four ceremonies to select the consumer, then the target value on the match with some of their goods or services, and finally struggled to decide which one to buy merchandise. Therefore, we must train the operators corresponding methods, relationship with the customer the following six ways:

1, price competitiveness: the same product or service must be more cheaper, and the same price, you have higher quality;

2, technological competitiveness: manufacturing to attract customers to the desired effect;

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