Brand strategy will lead the future development of general supplies - general supplies, consumable-IT industry

Brand strategy will lead the future development of general supplies - general supplies

, consumable-IT industry

Not long ago a major U.S. investment bank to collapse as the signal of the financial turmoil sweeping the globe and quickly spread to the real economy. As a global common Consumables Production base, especially the Pearl River Delta and Yangtze River Delta region is gathering a large number of export oriented Consumables Enterprises in China. The face of this global crisis, a large number of small and medium enterprises have been closed down supplies, general supplies the entire industry will go from here? Need our deep concern. Through interviews we learned that the closure of most businesses is in the bottom of the value chain, supplies products mainly to processing, mostly for counterfeit products with high added value, essentially the same phenomenon is not clear its own brand of these companies , the financial crisis is a real winter, and their failure is the normal metabolism under the laws of the market, while medium and large focus on the quality brand and own high-quality enterprises, the economic crisis will undoubtedly have greater opportunity and challenge.

It is because of that our general supplies industry, too many incomplete and not standardized, in restricting the development of sound health of our industry continues, and the financial crisis has accelerated the metabolism of industrial supplies, forcing our companies have a comprehensive reform, those who are not bound to the core competitiveness of enterprises will be eliminated, and the rest is the market really need brands. Therefore, we can see the economic crisis, we must continue to grow, you must follow the brand strategy. Because of the brand strategy is shaping the core competitiveness of enterprises sustainable.

Then shape the brand strategy should be to increase supplies the core competitive? In the current highly developed technology, high-speed transmission of this information, products, technology and management know-how easily rivals, more and more difficult as the core competitiveness of enterprises. Only the establishment of corporate brand development strategy to build core competence, by enhancing the competitiveness of the brand in order to enable enterprises to foreign competition in an invincible position.

Core of this strategy is the integration of brand strategy is a strategic business strategy, an inevitable requirement for enterprises in the resources, capabilities, technology, management, marketing, human resources, advertising and other services in all aspects of brand, enhance the corporate brand through the system to promote the competitiveness of enterprises for further development.

Brand strategy is to brand as the core competitiveness of enterprises, to obtain the difference between profit and value of the enterprise business strategy. Is the nature of the brand strategy and create competitive differentiation strategy, it is the business in the increasingly competitive environment, the face of products, technologies and services, the trend of increasing homogenization, seeking to create a differentiated brand strategy of choice.

China's future supplies market localization and internationalization of the dispute is local brand and international consumable supplies brand competition, who can better insight into the China market, more in-depth understanding of consumers, the implementation of the right brand strategy, who will be able to battle in this brand upper hand!

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