Bringing Talent Acquisition In House Cuts The Cost Per Hire By 80%

Business Challenge:Nederlandse Spoorwegen (NS

, Dutch Railways) wanted to underpin its new centralised recruitment strategy with an online talent acquisition solution. The solution had to be flexible enough to facilitate recruitment of both graduate trainees and experienced MBA-level talent into a total of around 3,000 roles. It also needed to provide management information on, for example, the number of (external) vacancies. Solution StepStones Talent Acquisition Solution meets NSs key requirements and enables a standardised approach to recruiting this target group throughout the organisations business units. NS chose the solution offered by StepStone Solutions because of the systems proven technology on the different areas of talent recruitment. Results The ability to handle almost all of its MBA level recruitment in house has cut the cost per hire by 80%. NS uses its recruitment website to reinforce its brand image and attract higher-quality applicants for graduate trainee and management positions. The solution is also helping to professionalise the recruitment function; while automation allows recruitment specialists to manage an expanded workload without additional resources.

The Business: Nederlandse Spoorwegen is the principal passenger railway operating company in the Netherlands. Its activities span passenger services; hub development and operation; construction; real estate development; and retail services. Every day NS runs 4,800 scheduled trains and handles the train journeys for over 1.1 million customers in the Netherlands. NS also works with partners in Belgium, France and Germany to transport its customers to major European cities and is involved in train service provision in parts of the UK. The Challenge When Eline Pinkse joined NS as Manager, Recruitment and Employer Branding, recruitment was handled by business unit HR teams that outsourced 90% of job openings to recruitment agencies. The company lacked a system for storing and analysing applicant profiles everything was paper based and there were no defined candidate selection and management procedures. This resulted in long lead times to fill posts and an average cost to hire of 15,000. Recruitment agencies didnt always fully understand NSs business requirements, so the quality of candidates was often lower than expected. With only 10% of job openings being handled via the NS website, Pinkse realised that the company was missing a golden opportunity to promote its brand image to applicants.

To overcome the high costs and inefficiencies of the fragmented recruitment process, Pinkse set out to define a centralised recruitment strategy for NS that would be managed by her corporate recruitment team and underpinned by an online talent acquisition solution. The solution had to be flexible enough to facilitate recruitment of both graduate trainees and experienced MBA-level talent into a total of around 3,000 roles. It also needed to provide management information to create a better understanding of the number of vacancies there are and in which areas they exist. The Solution Pinkse reviewed a number of options and selected StepStones Talent Acquisition Solution as the best fit for NSs key requirements. The solution could be configured to map onto our redesigned processes and ensure a standardised approach to recruitment throughout our organisation, explains Pinkse. The system is able to collect and store in-depth data spanning all our key recruitment processes; and its user-friendly interface has been adapted to fit our business needs. StepStone Solutions consultants worked with Pinkse and her team to gain a thorough understanding of the companys business requirements and its centralized recruitment strategy. They then defined a best-practice workflow and configured the talent acquisition solution to maximize process efficiencies. StepStones Talent Acquisition Solution has been rolled out to NS business units throughout the Netherlands, where it supports the recruitment requirements of around 150 line managers, 20 HR managers and six HR directors. NS has successfully integrated the solution to streamline its internal recruitment process as well. The Results StepStones Talent Acquisition Solution is delivering a return on investment for NS. The recruitment process is now handled exclusively in house via the NS recruitment website, powered by the talent acquisition solution. Only 10% of job openings typically specialist roles or vacancies that need to be filled extremely quickly are now outsourced to recruitment agencies, compared with 90% in the past. NS recruiters use the talent acquisition solution to co-ordinate the entire process. Bringing recruitment in house has streamlined candidate tracking and management and cut the average cost to hire by 80%. NS invests the money saved into recruitment campaigns and events like job fairs that have a direct impact on its employer branding. The solution also provides management information for NS. Using the solution is helping to professionalize both the recruitment team and its processes. Combining information from the system with other tools, like Google Analytics,delivers rich reporting that lets NS analyze and improve its recruitment efforts.The solution has also been extended to cover internal mobility, enabling NS to tap into its internal talent market more effectively using key information about the jobs available internally, including their strategic importance to business progression.

by: stepstonesolutions

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