Business Regulations Of The Ministry Of Commerce Professional Appliance Stores (draft) Introduced -

Is considered oligarch Competition Of Home appliance chain Industry

, recently quite unsatisfactory, the Commerce Department first introduced the "

Retailers Purchase transaction with the supplier management approach ", yesterday the whole of society to" professional appliances

Marketplace Operate Specification (Draft) "for Comments. In accordance with the "norm" in the future from new stores and store the distance between the same professional should be controlled at 1000 meters away. The mandatory expansion is expected to change the current store shop crazy situation, but also nowhere to store into a shop or embarrassing situations.

Chen Xiao, chairman of Paradise in the "norm" is introduced that: "the Ministry of Commerce do not understand this market." The introduction of the draft, so that the other home appliances giant "

States United States "Jumped out, said: vicious competition for the situation should have been based, not forced to shop this way prohibited.

New regulations No longer shop within kilometers

Yesterday, reporters from the Department of Market System Development noted that "professional appliance stores operating specifications (Draft)" prepared to complete, while starting to the community for advice. "Norms" the draft law, professional home appliance store where the site should comply with overall business

Planning The new store to open stores with the same distance between the professional should be controlled at 1000 meters away. Beijing has looked up to see the

Suning , Medium and large today, means that the future will be increasingly difficult to shop.

"Norms" It also pointed out that the larger stores on the volume or weight of goods, in the 20 km free delivery service to be provided within the time error of no more than a half-day, and to undertake maintenance or repair obligations accepted. At the same time, also on the appliance specialty stores in the business facilities and environment,

Marketing And price, after-sales service and so provides specific requirements.

In addition, the household electrical appliance enterprises will not be free to use later "

Flagship store "The name." Norms, "it provides only a business area of 6,000 square meters, operating more than 10,000 kinds of species in the professional flagship store can be. The business area of 2000-6000 sq m, operating at 10 000 species store only the following types of professionals known as the "standard shop."

All registered Capital 500 million yuan business class home appliances chain or specialty store chain setup and management are applicable to this "norm."

Reaction Crazy emergency brake shop Such coercive measures, once the formal introduction of chain stores of self-evident.

Status quo on the one hand, the capital Shengxing appliances have been defeated, Su Ning pointed out that Beijing Third Ring Road area stores over the bubble, the industry rumors "will appear next year, closed tide", "store bubble" "a large number of store losses," the statement; the other hand, including Suning, Dazhong, Gome, Yongle and other home appliances chain store giants of the rate of expansion is still crazy.

Suning to the latest statistics show that on average every 2.2 days on Suning opened a new store; country America's "white paper" is planned to make next year to double the number of stores in Beijing, from the current 40 to 80 about; sized also spread its tentacles into Taiyuan and other places;

Five Star The number of stores has reached 120.

However, "standard" was unveiled, and businesses will have to adjust its strategy. It now appears that in Beijing is undoubtedly the most to take advantage of Dazhong Electronics. 60 stores in Beijing, the large and medium, so that within several other rings you want to shop at merchants simply can not find a consistent distance of 1,000 meters beyond the right place. However, Suning, Gome seems also not worried that once the "standard" issued, will be in strict accordance with the implementation, but it will not change the established plan.

Giant Lift Stone On their own feet

In the "retail purchase transactions with suppliers Regulations" issued by the first, the reporter interviewed Paradise chairman Chen Xiao, when he said: "The Department of Commerce does not understand this market." An official of the country the United States also told reporters that suppliers and retailers do exist between the contradictions, but such rigid rules, the chain is not fair.

The "norm" introduced the draft, also caused considerable controversy, but most agreed.

Suning Hua Fan Zhijun, director of North District, said during an interview: "Now there have been some of the city shop chaotic situation, we hope to put an end to the spread of this vicious competition." Su Ning, because before the Beijing store is the number of 3 at least, the "standard" Su Ning seems very unfavorable to the next shop expansion. In this regard, Fan Zhijun explained that: "

Operation Quality and quantity shop not so much. "

The largest number in Beijing Dazhong Electronics official told reporters that it is good for medium and large. If the provision comes into effect in Beijing within the Fifth Ring will not be opening new stores, medium and large advantage over the original store. The distribution of stores, in fact, depends on the competitive environment, some need to focus on, and some will have to disperse.

States, a United States person in charge, what the market should be determined by the market should not be so imposed. If that is the vicious competition, should be to ease the main, this should not be forced to change the competitive situation.

But it is fascinating, though various different reaction, mixed, this "norm" is precisely the operation of chain operators themselves take the lead, the main drafter of the Shanghai exchange electronic business trade associations, Shanghai Yongle Home

Electricity

Devices Co., Ltd., Suning Appliance Co., Ltd., Gome.

by: gaga

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