. It may be mild or severe depending upon its cause. Chiropractic is an alternative medical system that helps treating neck pain by chiropractic and spinal manipulations. In the area of chiropractic marketing, who's to say what will be effective in "today's or tomorrow's economy"? Does that mean that chiropractors should just throw up their hands and not market their practice at all? Absolutely not! You still have to market your practice in any economy.