Can A Fleece Blanket Inspire A New Business Model?

Can A Fleece Blanket Inspire A New Business Model

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Conscious capitalism isn't just an idea. What started as a venture to give out shoes to children has grown into a sustainable business model. From shoes to woven blankets to laptops, many businesses are now offering a buy-one-give-one model. For each product you buy, they will donate one to charity.Umair Haque, a writer and leading economist at the Harvard Business Review claims that the future of business should be a model of good business. He calls it "constructive capitalism." By associating a certain brand with positive and charitable donations, customers tend to feel the need to help the cause. By doing this, the companies are helping people in need, while still maintaining a proper business. It creates a win-win for both the company and society (two sides that unfortunately not so often share goals.)The approach itself is very simple. And it makes common sense to people. The rising tide of good business reflects people's desire to see a change in corporate behavior. Often, irresponsible businesses did not have the good of society in their agenda. But the success of this new model may force many more businesses to rethink their strategy. It is often basic materials that are needed in poverty struck areas. Blankets and sheet sets are among the many basic materials people request. That's why companies that are involved in textile can make the biggest difference.And many leading companies have already joined this movement. Whole Foods, The Container Store and Google are among the giants that are beginning to realize the potential in doing good. But the smaller movements are the ones leading the capitalist change in attitude. For example, companies that offer to donate a cotton sheet set for every one that you buy, are part of the biggest change.Buying a luxurious fleece blanket doesn't have to make you feel guilty anymore. The buy one give one business model allows for a win win scenario. But companies won't change their methods alone. Most companies report that they add a model such as this one only if they can tell that there will be demand for it. One method of finding out if a company does have a program like this is by calling, or visiting their website. By doing a little research you can make sure you buy your blankets from a company that is socially conscience. Allowing you to have a good night's sleep.

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