Cheap Business Cards May End Up Costing You More Than You Think

There is no 'exact' size for a business card however

, to fit most wallets the accepted size is 85mm x 55mm. To cut costs, and quality unfortunately, many suppliers still produce cheap business cards on thinner boards.

Thick 400gsm is currently the top of the range with 350gsm being an acceptable runner-up. Most printers realise how important your brand is to you so will offer 400gsm as their basic card.

Due to the nature of printing as a whole, quality is not consistent across the board. There are numerous ways for things to go pear-shaped when buying your cheap business cards online or locally.

With the best will in the world, production issues can always surface.

If colours are not handled correctly on press, this can lead to unsightly errors.

Getting the ink process wrong is a mistake sometimes seen.

If the business cards are not squarely fed into the printing press, then this will show once the cards are cut and trimmed. The issues will manifest themselves in the final printed product.

Incorrect inks will lead to a job being rejected by the client.

Business cards need extra care when it comes to the cutting and trimming stage.

Business cards need to dry before cutting and if this is rushed then ink may transfer to other card in the same stack.

With so many things that can go wrong, choose your print supplier wisely in order to minimise the risks. A great looking website doesn't always equate to a great looking job, so tread carefully when choosing your next print supplier.

Risk limitation is the way forward so make sure you do your homework beforehand. It's often false economy chasing products by price in the printing business. Buying on price alone means you may end up having to start from scratch due to not receiving the expected results.

Taking the cheap business card route can lead to a disappointed client.

Printers are going bust on a daily basis, many who have been selling too cheaply and not covering their basic costs. The last thing you need is to have to begin the searching process once more for your cheap business cards.

If you're buying print on the cheap, look out for price hikes due to unsustainable prices in the first instance. If prices don't cover costs, then your preferred printer may not be around too long.

Your preferred printer is not going to give you a premium service if he's producing below cost. The most important aspect of the print process is quality control, buy cheap business cards at your peril. Buying your business cards on the cheap is a risky business, some part of all the essential processes will have been missed out.

Pay particular attention to your printers other print prices as cheap business cards will often just be a loss-leader, so this money has to be clawed back in some way.

You get what you pay for is also true when buying printed products. Surprisingly, going with a company that may seem more expensive can often end up saving you money in the long run.

If you don't like getting involved with the nitty gritties of artwork and design, then cheap business card services may leave you disappointed. This might be the right time for you to consider not going with the cheapest print company but find someone who fits in more with the way you operate. Pay a fair price to get a proper service and you'll never look at buying cheap business cards ever again. Good value doesn't always equate to cheap.

by: Paul Hruza

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