Consumer Reports: Why Your Business Needs Them

Reports from consumers also commonly referred to as consumer reviews are vital for

any business and especially so for a business that has an online presence. These reports or reviews are basically conversations about your product of services and as a business owner you should use them to the advantage of your business. Not only do they help promote your business, they also go a long way in eliminating misconceptions and doubts about your brand and hence increase purchasing power. These reports should therefore not be looked upon as an enemy but as a brand campaign for your business.

Many research statistics have been published and all come out to indeed verify that most consumers who shop online are more likely to buy a product from a site that has reviews from its consumers. These statistics just go to show that reports from the consumer are great for business.

Benefits of Reports

SEO:

Reports enhance your business with search engine optimization. Search engine robots are always on the lookout for fresh content that is updated regularly. And consumer reviews do not disappoint on this regard because they have different sources of information on the same keyword. Sites that conduct online business usually use the same descriptions and specifications for their products, content that is user generated then comes in to differentiate the product or services page in search engine results. This is beneficial as it increases your rankings of search engine results pages.

Brand Visibility:

Another benefit that your business gets with consumer reviews is an increase in your brand visibility. Since reviews are easily picked up by search engines, the number of people who get to view your product from SERPs are many and hence an increase in traffic to your site.

Marketing:

Product reports are beneficial when it comes to marketing your business. The more people talk about your product the more they convince others to purchase. This is different from advertising because people are more prone to trust reports from other consumers or official bodies than those of the manufacturer. As a business owner, it is important to realize that not all reports are going to be in favor of your product or service. It is also important to note that people do not trust a product that only has positive reviews, it is therefore important to make sure that you do not delete any negative reports from your site. If the report is from a consumer group or body, and there are many of these, then it is up to you to take this opportunity to respond to the reports and improve your product. This increases consumer trust. That said, too many bad reports are not good for business and this could bring down your business since no one wants to be associated with a business that gets bad reviews.

When it comes to consumer reports, every business should endeavor to have them. This is not just a necessity for those who conduct e-commerce but even those who don't because at the end of the day, it is not where you sell the product but what your product has to offer.

by: Kurt Ross

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