Exciting New Adwords Features

Exciting New Adwords Features

Exciting New Adwords Features

Google AdWords have quite a number of interesting features out which IP Exclusion, Traffic Estimator Beta and Search Funnels are noticeable, particularly in this era of digital marketing.

It is prime objective of a digital marketing campaign that the ads show up when we browse. Therefore when the ads don't show up, client calls up the advertising agency to fix the problem. A company also wants to stop an annoying competitor to notice its ads. That what digital marketing faces in ever increasing competition. Also, it is not always possible that a network site can detect the IP addresses so a company needs to be aware of this. However, it is a simple process to fix it up and reap all the benefits of digital marketing. First of all you need to be sure that you are signed in to a Google account and access https://adwords.google.com/select/Tools through your account. Then you need to click on the IP Exclusion Tool' which appears on the left side. Choose a campaign and block the IP addresses of your choice (maximum of 20 IP addresses). This way you can do it for other digital marketing campaigns as well. Thus you can now run your digital marketing campaign without notifying annoying competitors.

Now let's discuss Traffic Estimator which is a relatively new and essential element to keep in mind while designing digital marketing. Make sure that you are signed into AdWords as well as at https://adwords.google.com/select/TrafficEstimatorSandbox. Go to the new version by clicking on the option. Put all of your keywords in the first area. Keywords are essential to make your digital marketing visible to your customers and any good marketing agency is well aware of this aspect. However, if you don't have keywords leave that option blank otherwise it is advisable that you put some by consulting your marketing agency. Select the country or region to and make sure that you set the right language. Digital marketing has made it possible to customize your ads based on the target region. Thus consulting marketers for lingual aspects becomes necessary. Then click on the estimate' and you will receive estimates on per day basis.

Another important tool of digital marketing provided by Google is Search Funnels. Google is attempting to give advertisers access to the bid keywords. A searcher on google.com can trigger the advertiser's ad from AdWords upwards. The conversation must be in AdWords and has to happen within 30 days of previous clicks. The click choice by user is also influenced by his experience with your brand. The conversation is tracked in AdWords only, else you need to sync up on Google Analytics account.

Digital marketing has many tools to reap benefits from. Google is doing a good job to provide more and more ways to modify digital marketing campaign for your company.

Qudos Digital is a leading Digital Marketing Agency and can be contacted on 0845 388 5583 or info@qudosdigital.co.uk.

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