Flyer Marketing Tips For a Gardening Business Owner
Flyer Marketing Tips For a Gardening Business Owner
Marketers argue that some marketing practices in the past may not necessarily work today. But flyer marketing is definitely not one of those. In fact, distributing flyers is considered one of the most effective ways to promote a business up until now. Your small gardening business can get great promotional benefits from flyer printing. First, these are affordable and can be printed in volumes, which give you the ability to reach wider audience without spending extra. Easy distribution is another feat of marketing using flyers. The catch, though, is that you have to create really interesting and eye-catching prints in order to get people to read them. Your flyer prints should be of high quality, creative and provide value to readers.
Tips for Effective Gardening Flyers
o Eye-Catching Design Visuals, vivid colors and cool graphics, play a very important role in stirring up people's emotions. Get people interested in your prints by including eye-catching designs and creative twist. It's not every day that people see a bonsai-shaped flyer so why not try to create one to promote your gardening services. You can include information or a little history about bonsai plants. Tell your readers that you can turn their gardens into fabulous Japanese gardens with different bonsai plants.
o Catchy Headlines You should not forget about these. Aside from vivid colors and design, your prints' headlines play an important role of hooking the readers. Don't use your business name and logo as the headline of your prints. This will not get people's attention. Use headlines like "We give you the gardens of your dreams without needing you to lay all the money on the table." Headlines that tell people what benefits they can get from your business would make them read what you have to say.
o Induce Trust Including testimonials in your prints is one way of doing this. People would want to know whether they can entrust their precious gardens to you and they want proofs. Testimonials from happy and satisfied clients would induce trust among customers who are in doubt. You can also include before and after photos of your gardening projects to showcase your skills and give proofs of how good you are at what you do.
o Offer Guarantee People would not want to spend their hard-earned dollars for nothing. If they don't know anything about your business, they will have second thoughts about hiring you. Erase the doubts of your prospective clients by offering guarantee. Back up your business by including money back guarantee once your client is not satisfied with your services.
o Your Offer and Call to Action Discounts, free items and free on-site consultation - these are just few of the things that you can offer to your prospective clients. Include offers like these to your prints to get positive reactions among the recipients. You should also not forget about your call-to-action message. Words like "20% discount on Hard Landscaping if you present this coupon. Only first 100!" would be effective.
Getting more clients for your gardening business is easy with flyer marketing. However, you must know how to create your prints in order for them to be effective. The tips above shall help you with conceptualizing sales-generating flyers. In addition, don't
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