Gabor Shoes, Gabor Glow

Gabor Shoes, Gabor Glow

Gabor Shoes, Gabor Glow

We take color for granted these days, and it is reflected in the style of clothes and shoes that have become popular as fashion sense has grown within society. The bland plain black and white went with the black and white television and though it revived, it revived in a different way, with fashion clothing as opposed to formal conservatism.

The shoes were made to reflect our love of bright colors and imaginative design. That was helped by the expansion of materials used in their production while dyes and painted patterns reflected the clothes the fashionable sought to wear. If the dress or trousers were bright and colorful then so were the gabor shoes, gabor almost forcing the eye to look at the feet as well as the body.

The glossy magazine and its colorful pages preceded the color television but the cinema's popularity also brought real images to us.

A world of black and white was a world which almost demanded uniformity and formality. The sixties changed that as the pop groups on Merseyside swept all before them, and soon afterwards the flower people of California showed the young there was a new path that could be followed.

It was not so much that the more formal world was wrong it was just far too serious and had not moved with the times and the feeling of freedom that two World Wars had finally established.

Prosperity brought with it more leisure time and with leisure came a huge consumer group receptive to the marketing and advertising ideas of brand and image. A new range of clothing and shoes emerged, styles generally being more casual in appearance, and certainly more colorful.

Liberated women led the way and manufacturers soon satisfied their need for a bright new image. Young designers emerged with a whole new concept of clothes and design, fortunes were made overnight and fashion labels were created. Shoes followed suit, gabor shoes, gabor style complimented the new fashion ranges. Watches, jewelry, cosmetics and perfumes all played their parts in dressing the lady for the new era. Many of the trends were presented by the film and television stars all of whom happily enjoyed the limelight that came with their fame.

Sporting stars became equally as famous, and rich, with advertisers keen to get product endorsement from them, and perfectly happy to pay for the privilege. The young are impressionable and many children grew up with brand and image already taken for granted. The money spent in projecting an image has been well spent.

The internet and satellite television simply accelerated the change in society but it has meant that marketers and advertisers must be constantly on their toes because fashion can change overnight, and once a market is lost, it can be difficult to regain. Identifying a trend or creating one is a challenge to these imaginative people.

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