Getting The Most Out Of Your Cheap Envelopes For Business
Printing cheap envelopes for business is not a death sentence for your direct marketing campaign
. There are just those times when you need to be more creative and push some boundaries to get the most out of these cheap envelopes.
Let me give you some real useful tips to get the most out of your own envelopes for business. There are a few tricks in here that should help your prints be extra effective even though their materials and make are plain old cheap.
1. Use design elements that make things look better than they should be.
Yes! There are specific design elements and tricks that you can use to make envelopes look better than they truly are. It is an already old trick in digital design really, but it works well with cheap prints. The strategy here really is to integrate or actually simulate that glossy sheen effect that expensive prints have.
By adding the right lighter or whiter spots in the background color of the custom envelope, you add that gloss effect. This makes the envelop look great and shimmering, even though it is not coming from the actual paper material itself. It is a simple trick that actually adds no cost for you as long as you can do it to our design yourself. So try to learn and try to add this effect in your cheap envelopes.
2. Distribute strategically to the highest yielding locations.
To be extra successful with cheap marketing envelopes, you have to distribute that marketing message strategically. Make sure that you actually give them out first to the highest yielding locations or addresses where the readers are more likely to actually respond to what your envelopes are carrying. This optimizes your distribution efforts making sure that those cheap envelopes always have an easy time convincing readers that they are carrying important and trustworthy content to them.
3. Time distributions right for the best results.
There are specific times in a year, and even in the week when a cheap envelope will succeed or fail. This is because at times, people will easily dismiss marketing envelopes outright while at other times, they are willing to give them the benefit of a doubt and open them. You have to maximize the use of your cheap envelopes so that they arrive in those times that they have a big chance of being read.
Typically, you should time them to arrive at specific holidays and generally on the weekends so that most markets will be willing to keep them and open them. Believe me, you can really get better responses with the proper timing of these custom envelopes, so do your research and planning and distribute accordingly.
4. Keep up the exposure always and follow up when possible.
With direct mail marketing, it is crucial to do follow ups. Your audiences will need constant reminders about your marketing message just in case they ignored or threw the first one away. Since you are printing these cheaply, an extra repeat sending to key highly responsive people will not hurt the budget too much. So plan carefully and try to always keep up the exposure with follow up mails with your cheap envelopes.
5. Make sure to reserve one good element.
Lastly, try to reserve spending some resources on adding one good and impressive element. For example, you can add at least one glossy logo element or a metallic looking text content on the envelope cover.
This ensures that people will remember your envelope and not forget actually opening it once they have it. It will just add some cost, but the response rates from these envelopes should be a lot better. So invest some resources and try to add that one distinct and memorable feature.
So what are you waiting for? You better review your business envelopes yourself. Adjust these things accordingly so that you can get the most out of these cheap envelope prints.
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