Go Big With Your ZamZuu Business by Having a Blog

How to have a blog build your ZamZuu business

? Why do you need a blog? Let's discuss it...

Whether you are brand new to ZamZuu or a seasoned pro, you have heard and/or taught that the key to survival is building relationships. Sometimes it is referred to as Attraction Marketing and that term gets used in almost every type of business, especially any business that employs direct sales. Basically, as the name hints, getting to know somebody and cultivating a relationship with them is the true way to guarantee your business. That may be a simple concept but putting it into practice takes, well... practice! It is obviously easier to accomplish when you are talking to a person that you already know, but sooner or later, every ZamZuu distributor runs out of people they know and they must begin talking to people that they don't know. When this happens, the MLM'er has now hit the key time in their ZamZuu business and the point at which most (over 95%) let down and quit. Now, I'm not silly enough to say that building a blog will by itself get the novice networker over this hump, but a good part of transforming a cold market prospect into a warm lead lies in the ability of the ZamZuu consultant to win credibility, confidence and trust from the prospect. Here's how to have a blog help you accomplish just that...

How to have a blog create credibility is a rather simple thing to do, if you are ready to do some work. Let's get that out of the way right now. If you think for a moment that just putting any sort of content online will attain you ZamZuu business, you are wrong. There needs to be some value. However, the work can be entertaining. Most significantly, your blog has to offer some insight into YOU. At the end of the day what it sincerely comes down to is that people will do business with people they like and people they trust. Yes, products and price could be significant, but if the prospect doesn't like you, then you are dead before you even start. So, find exciting and effective content for your blog that not only promotes ZamZuu, but also promotes you. It can be text or videos or photos and it does not have to be perfect, it just needs to be you. Something that says... "This is who I am and this is why you should join me!" Get creative! If you don't know how to do this, find somebody that can instruct you. Resources are out there and available. Remember, this is a business so you need to plan on spending some funds on education. Every business owner out in the real world has to spend money to make money.

Now, maybe you say "ZamZuu is already providing me with a website". This is the same with most MLM's now. However, your company-provided website says very little about YOU or why someone should join YOUR downline. It does very little to develop any sort of relationship marketing.

There is a difference between having a website and having a blog. A blog is much more personal, easier to create, and easier to maintain. You don't need to know any fancy HTML codes or be an expert at web design. In fact, you can set one up for free. If you are wondering how to have a blog, I would recommend looking into Wordpress. They offer the most search engine friendly formats and they are free. Once you have a blog set up, you now have a spot where you can refer your leads and they can read about you. You can document your successes and tips and thoughts on this blog and your prospect can really get a feel for how you build your ZamZuu business. You can add pictures of yourself and your family to let your prospect know that you are a real person, just like them. Pictures of pets help too! You can even post a video intro on your home page to make it more unique and use your own name as a domain. Picture this, next time you meet a would-be new consultant for your ZamZuu business, you can say to them, "Check out my website at www.yourname.com. You can learn more about me there." That's the start of relationship marketing.

Here's the bottom line... if having a blog gains you even one new consultant in your ZamZuu career, then it was worth the sweat and trouble. Once you learn how to do it, you'll be able to use that knowledge for anything down the road, including teaching your downline!

Go Big With Your ZamZuu Business by Having a Blog

By: Greg Preite

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