Golden Week Promotion Competition smoke appliance market - TV, refrigerator, washing machine - household appliances industry

Golden Week Promotion Competition smoke appliance market - TV

, refrigerator, washing machine - household appliances industry

"With the same city for more than 2000 square meters with the type of chain store shopping day professional invoices to purchase the same type of goods in a shop, resort to 9.6 fold." "51" Golden Week, Tianyi Square, a famous

Home Appliances This is similar to chain stores, "persists in the form" promotion

Advertisement Considerable controversy, but also the Golden Week Yongcheng appliance store for a price war to a climax.

The appliance store from April 30th launch of this promotional tool, the time will last until May 7. The planning department store admitted to the press, home appliances market more competitive, businesses face increasing pressure, in order to ensure that the market share out of necessity, an unwise move. It is understood that, due to competition among home appliance stores is fierce, the store generally released the same day purchase

Buyer Electric unconditional return initiatives, although customers to buy goods, but the coin is the date of purchase invoices is still no reason to return. This means the appliance store promotional offers feasibility, customer invoices with the date of purchase to the store to buy home appliances enjoy 9.6 discount, may be returned to the store before a previous purchase of household appliances will not result in duplication

Consumption Phenomenon. According to the store, said this marketing tool does have some effect, there are a small part of the other stores customers had pulled over.

However, such promotions quickly attracted wide community response. Some consumers said that price competition is more intense, the more customers get benefits, natural joy, and more people will put forward different views. Other home appliances stores generally considered inappropriate in this competition means cheap.

Suning Electrical The person said, despite the prevalence of various stores to compare the low prices of the case, but openly advertised, with low prices instigation competitors approach the customer the first time, Suning will not take such promotions. City Board of Trade, concerned that businesses should not take this fully to Competition price-oriented promotions, which may lead to vicious price competition. City Administration of Industry relevant parties to accept the reporters said, according to preliminary judgments, such promotions not constitute unfair competition, but it means not to be encouraged.

By lower prices to "love thief", scramble competitors source, this is only the most recent price war home appliances as a means of directly. In recent years, Yongcheng appliances a more intense price war, this year's "51" Golden Week is "smoke." Credit, and full send, old invoices for coupons, limited gifts, special buy, the audience ... ... vast majority of lottery promotions revolve around price strategy to expand, "bottom-line price breakdown," "Crazy cut prices", etc. striking the words is clear to the merchants Competition price determination. Many merchants have claimed home appliances, the minimum guaranteed price for the same city, or customers can enjoy the spread of double compensation.

Cheap short course can attract consumers, but everything is difficult to price-oriented promotions to keep customers long term. In fact, for the business concerned, and can not guarantee that the price is always lower than the others, but there is always the bottom line low. Need to be reminded that buyers no sellers fine, do not indulge in price competition will actually bring real customer benefits, the various phenomena of price transmission of the disease long-term low-price competition is the birth of the consequences.

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