Guo Heng: two new product innovation is important to be listed - Business Innovation, Bright, bright New - Food Industry

Guo Heng: two new product innovation is important to be listed - Business Innovation

, Bright, bright New - Food Industry

November 22 evening news Bright Dairy Co., Ltd. Hang Guo, president in 2009, today Business House said at the annual meeting, location, standards, human resources and promotion of the product innovation process in several important ways, Bright Dairy's blood fat and blood pressure products have won domestic and international patents, as premature, not yet listed.

Guo Heng is in the "Innovation is the essence of product innovation", made the remarks in a keynote speech expressed.

Guo Hang mainly about two issues, one is why product innovation, and the second is how product innovation.

Guo Heng said that product innovation are mainly three reasons: first, to customer demand, we have to product innovation. Second, Marketing Studies in the 4P, including product, price, promotion and channels, mainly product-centered, competitive strategy is nothing but two, one is cost leadership, and the other is the difference, is to innovation; third stage of enterprise development needs. China's dairy market is basically in between 100 billion to 120 billion, of which 40 billion is liquid milk products, including temperature and milk, as well as 40 billion is Milk powder The most important is the infant formula, there are more than 200 million, of which 10 billion is Yogurt The other 10 billion is the other. Innovation is one of the most important end result should be the fastest growing and most promising yogurt, then one is cheese, cheese in fact half of the total dairy industry, but in China the proportion of 5% is not even that, for these are technical technical innovation and what content is sought on the one hand the most dairy.

So, how innovation? Guo Heng stresses four aspects:

First, how positioning. Bright Dairy's positioning is to become China's dairy science and technology center, that all the major Chinese dairy science and technology activities, 25% can occur in Bright Dairy. Contribution rate of science and technology which, Bright hopes the contribution of science and technology for products to more than 60%, is now basically 70% of Bright Dairy level.

To support such a position, Bright hopes in research, testing and information can be Trinity's national. Meanwhile, foreign Cooperation , The Bright Dairy to establish 3 +3 approach, that is three places in the world, the implementation of three forms of cooperation, for example, in North America with California Polytechnic University in Australia with New Zealand Dairy Institute, companies in Europe with Dannisite. Bright hopes with these world-class research institutes, universities and companies to be able to grasp the world's cutting-edge information and the latest development.

Second, the standard is. Bright Dairy for product innovation, there are four criteria: the first criterion is based on award-winning products, marked by technical level; second technique is based on patent protection for the logo shape; the third is the font size to health products; fourth item is symbolized by the industry leading product positioning, the current dairy industry more than 90% of the product is the first launch of Bright Dairy.

Third, very important is talent. Bright Dairy for the examination of intellectuals, both dogmatic side and the side of honor, such as for paper, Sell The amount of such a request, but there are some intangible things. Bright spent 10 years to studying a bacterium, so far, there are more mature blood lipid of bacteria, lower blood pressure in the bacteria, has received international and domestic patents, product development has been fully formed, because the timing felt not the most mature and have not listed.

Fourth, is to promote. Bright Dairy's promotion of the most important points, one fewer and healthier principle, second, and marketing on the make-up of the principle that "regardless of country girls, or white, to fit us."

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