Higher Education Marketing Thoughts 2010

Higher Education Marketing Thoughts 2010

Higher Education Marketing Thoughts 2010

Good evening, and I hope you had a great weekend!

First off, if you ever get the chance to go to the Hatfield McCoy Trails in southern West Virginia (www.trailsheaven.com) to ATV ride, by all means do it.

This is my second year going and it was simply amazing. The scenery is incredible, the trails are great, and people are super friendly.

I had some random marketing thoughts this evening that I thought I would share. First off, a former client of mine told me once "we advertise on the luggage rotunda on the local airport" and we have received incredible exposure, and some results.

That got me to think, hmmmm, lots of weary people traveling through the airport, they have to get their luggage (if the airline doesn't lose it :) ) and their eyes are fixated on this organization's message.

So some thoughts for tonight:

-advertise on a luggage rotunda, especially if its a local audience!

Other thoughts:

-Make a connection with customers on their terms (what makes them click, survey them, engage, engage, engage!

-Make sure you know exactly what a consumer whats to achieve logically and emotionally, key in on emotion!

-be very specific and know exactly who you are targeting and make sure your message is consistent across the board...

-begin (if you havent already) to do mobile marketing, engage individuals with short codes, offer students (or consumers) unique offerings available only through mobile applications, offer a year of tuition or free books in a contest, again available only through a mobile application

May God Bless You

marketmpb (matt)

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