Higher Education Mobile Marketing

Higher Education Mobile Marketing

Higher Education Mobile Marketing

Good evening!

I hope you enjoyed your day today. The days of prospective students being on desktops or even laptops is slowly fading away, due to the mobile application (apps, Iphone, etc). Nielsen recently reported that mobile application usage was up 72% this year (26 million current users) and this will surely continue to grow. So, how do you reach/market to them?

First, students do expect institutions to meet their needs via I-phones/smart phones, etc, not only do they expect it, but they expect it to be the same as if they were on their laptop/desktop.

The key here is to provide instant access to event and financial information via a mobile application. However, if you really want to get ahead, offer promotional information through these applications only, offer something that is not on the "standard" website. Next, encourage students to use their mobile app and link to their mobile app through the website. Also, offer mobile app downloads directly from your website.

One thing with the mobile apps would be to load it up with "fun" content such as directions to dining halls, closest internet or "wifi" cafes on campus. A very good idea I read about that The University of Oxford is doing is drawing podcasts directly from Apple's Itunes, that is ahead of the game thinking!

There are predictions out there that close to half of all cell phone purchases by 2014 will be smart phones, it would be best to be ahead of the game and market to those prospective students now.

enjoy your this wonderful evening!

matt (marketmpb)

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