How Concentric Local Advertising Can Make Small Business Advertising Affordable

A big problem facing business owners today, is finding affordable advertising that meets the needs of the small business

. The biggest solution to this problem is getting better web presence. There are several ways to improve your web presence, which will attract customers to your products and services.

The first step in improving your web presence is to create a low cost website that is clean and simple. Place on it a few products or services that your company has available and focus on them. Do not overload your website.

The second step would be to figure out what other ways you would like to market your website. You are not going to just try to sell your products and services, you are going to want to build trusting relationships with people so that they know that what you offer is of value and that they are not being pressured into purchasing. After a relationship is built on a solid, trusting foundation, the customer will be more likely to purchase some of your items, and even tell others about what you have to offer.

Concentric Local Advertising teaches various ways to achieve affordable small business advertising.

1. Use local email advertising to let people know that your business exists and what you have to offer. You can give away free ebooks/ software in exchange for a person's email address.

2. Forum marketing is also a good way to get the word out about who you are and what you do. You can find forums online that are specific to your business and to the audience you would like to attract to your business website. For a reasonable price, you can purchase an automation tool such as Traffic Guaranteed. tv. This will help you to reach forum members more quickly by sending private messages with your website link to all members of any targeted forum at one time.

3. Another source of free traffic to your website and potentially more sales is, social networking. First you need to sign up on various social networking sites and look for other members who share the same interests as you do. I use a program called Twit Source to automate this function for my personal social networking tasks.

4. One cost effective form of small business advertising is direct mail. For this method, you would need to purchase a list of names and addresses targeted to your business from a list broker. You then send postcards with your business information via direct mail.

5. Another form of affordable small business advertising is video marketing. For this technique, you make a video about your product or service and then you put them on a video sharing site. Be sure to put your link to your website within your video so that potential customers know where to find you.

As discussed, concentric local advertising explains several low cost and even free ways to advertise for your small business. Creating a web presence is very important to get your name out into the public, and to let people know what your business products and services are. Many of the ways discussed above can be fully automated with various programs, which could improve the targeted traffic to your site immensely.

by: Stacey Kephart

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