How Social Media Can Help Surveys

One of the ways companies connect to their customers

, conduct research for various purposes, and gain insight into a marketplace is by conducting surveys. Now, if these activities almost sound like the same reasons why several organizations engage in social media, then you are correct.

Many marketers who make use of surveys ask: What role does social media play in an online marketing strategy?

Companies include social media in their marketing plan for the following reasons:

* Brand awareness

* Brand reputation

* Customer engagement

* Prospect engagement

* Prospect lead quality

* Prospect lead volume

* Revenue

* Useful product feedback

* Website traffic

Social media communities such as Twitter, with over 100 million accounts, and Facebook, with over 500 million accounts, present a great opportunity for engagement, research, and marketing. When surveys are incorporated into a social media marketing mix, there is a chance to make that overlap a part of your social cycle of interaction, as depicted above.

Here is an example of how a company that leverages surveys for marketing intents might integrate them into their social networks.

Make use of social media monitoring software to listen in and learn which topics interest your community. There are many reasons to use surveys, from identifying trends to profiling customers to product research.

If you grow your network, you also grow your survey panel. With online surveys, developing a strong presence in various social networks is a bit like creating your own survey panel. You earn trust as you participate and interact in your online communities.

Crowd source ideas such as survey questions. Ping your networks with various topics and questions to see what people respond to. Use that feedback to develop the flow of your online survey as well as come up with some of the questions.

Dont be afraid to ask for help. You can tap those same, topically relevant communities to promote your survey in situations wherein respondents are not a particularly defined list.

Acknowledge people in your network who helped come up with survey question ideas and promote the survey itself. That public recognition is valuable, especially when it is a reflection of their contribution to a successful survey. You can also provide incentives for promotion support.

by: David Meagor

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