How To Sell More Monthly Coaching Programs Through Blogging

There's no doubt that blogging is one of the most effective content-based marketing tools these days

. This will allow you to feed your customers with amazing information (which is the fastest way to capture their attention), to showcase your expertise in your niche, and this can be just another channel where you and your prospects can communicate on a regular basis.

Here's how you can sell more monthly coaching programs though blogging:

First, decide on your domain name. It's crucial that you make use of relevant keywords and that you make it easy to remember. Launch keyword suggestion tools and list down the keywords that are usually search for by your target audience and mix match them until you come up with attractive domain name. It must be short and easy to spell. Then, check if other people have already registered it. If not, don't waste a single minute and register it right away. You may want to sign up with companies that are offering hosting services as well to keep everything simple.

Create an "about us" page. There are so many scammers in the online arena today. That is why, it's crucial to give your prospects proofs that you're not one of them. Create an about page where you can talk about your business and your programs. Then, include your contact information which include your business phone number, email address, and physical address. Giving your prospects an easy way to locate you will give them more confidence in doing business with you later on.

Choose your topics. Before you start writing, I would recommend that you carefully plan for your blog's content. List down the topics that you're going to cover for the next couple of weeks. Ensure that they'll help you attract and sustain the interest of your visitors. As much as possible, cover topics that are rarely discussed by your competitors but useful to the eyes of your prospects. Also, strive to offer new information to give your visitors real value.

Know how to soft sell your monthly coaching programs. You can create product awareness without sounding too pushy. Every now and then, subtly mention the programs that you're offering and talk about their features and benefits. Whenever you get the opportunity, talk about what sets them apart from the rest and their unique selling preposition. Know how to communicate these information without sounding like you're doing sales pitches so you can avoid disappointing your visitors especially those who are paying you a visit for the first couple of times.

Get your visitors to like and trust you. This is your number one goal. You see, if you can achieve this, you will not have a hard time getting people to do business with you. You can make this happen by committing to giving your audience nothing but fresh and useful information each and every time. You must also put in as much time as needed to reply to their questions and to address their concerns. Be friendly and accommodating all the time. This will surely make a huge difference.

by: Gen Wright

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