How to Brand Yourself in Public Speaking

How to Brand Yourself in Public Speaking

How to Brand Yourself in Public Speaking

In today's world of public speaking, standing out from the crowd is one of your first priorities in establishing a career at the podium. Your success depends on it.

Your first step is to limit yourself in your topics. Talking about financial planning, motivation, and dog training is not a good idea because you will not be successful. You will be spreading yourself too thin. You need to narrow your focus so that you can target a particular type of audience for your particular subject.

In order to market yourself and your own individuality, you must have something that sets you apart from all others. What is your specialty? What is your niche? Perhaps you have a different philosophy on motivation from that of Anthony Robbins or maybe you have an approach for improving your sales which differs from that of Zig Ziglar. Even if your material is very similar to one of these men, perhaps your unique delivery is your strength.

Once you have established your niche, you need to decide on a name that brands you. James Malinchak, for example, is The Big Money Speaker. His specialty is the college market and he talks about leadership skills. Both Mark Victor Hansen and Jack Canfield are renowned for their Chicken Soup for the Soul' series of books. Whenever either one is introduced, Chicken Soup for the Soul' follows their name.

Do you have a name, a theory, or a product that you can capitalize on? If you are a landscaper, your topics could range from pavers to plants. Can you think of a title that would describer you as well as be memorable? Is there a style of clothing you wear that would mark you? I once heard a retired marine who always wore his combat uniform on stage because his topic was about winning the war of business.

Choose your brand carefully and then see if you can get the domain name for it as well as your own personal name. If, for example, you wanted to be AutoGuru and the name was taken, try TheAutoGuru. Be creative and you will be surprised what you may find.

If you want your audience to remember you, your presentation is obviously the most valuable gift you can give them. However, if you brand yourself in the process, it will be that much easier for them to remember you and recommend you as well.

POST COMMENT

Do not get yourself in a lull, use courier to Hull Self Help for Urinary Tract Infections - How to Get Rid of Your Painful UTI in a Few Short Days Using Natural Remedies Give Yourself A Natural Breast Lift Job Searching Burnouts: 24 Ways to Refuel Yourself Investing for Beginners - Want to become an expert in investing? How to snap yourself out of misery (and self-pity) FAST Insect Repellent for Camping Beautiful Woman - Include Yourself Doing a Self Assessment if You're Ready for Book Publishers Tips to Get yourself a superb pc tablet A Beginner's Guide to Cross Country Travel Nursing Jobs Do Yourself A Favor, Unsubscribe To 90% Of The Lists You Are On. Right Now U.S. Dollar Crisis: Only Way to Protect Yourself