Huang Are: Culture Of Innovation The Responsibility Of The Three Resort Vantage - Huang Jun, Vantage

Of the enterprises, the brand is very important

Moderator Huang Shunfang: Members friends Hello, everybody. Welcome to Sohu IT "interview room", and today we are invited guests Zhongshan Vantage Gas Appliance Co., Ltd. President Mr. Huang Qijun. First, Huang, asks to Sohu's good.

Huang are: you good friends, very happy to appear on Sohu users to communicate with you.

Moderator Huang Shunfang: Vantage is not just the Ninth National Games, National Games torch or a designer. This have a question, why do so to support games, our original intention to consider what is?

Vantage president and Huang are a guest Sohu

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Huang are: the original design of the Ninth National Games is the torch, now National Games.

Because the Ninth National Games was launched, inviting us to do the torch, but we have not done before. We had to do gas, has specialized in combustion technology can take on this task. The torch design was on the Vantage as a gas company with leading products to enhance brand impact is quite obvious, has also been a lot of recognition in society, thus we think the Ninth National Games torch to the edge of Vantage and Sports Results With a starting point.

Course, sport is a lot more contact with the business, they both are two-assisted double into the sports they loved more, as China's national fitness activities and people's life style, living conditions, as well as people rising health requirements. There sport is becoming more commercial flavor in addition to its other, there are also many beautiful things. It is not only exciting, there are many elements of beauty, that is, it's all very good. On the one hand, we feel that since it is the national sport, physical symbol of endless, a symbol of light, symbolizing the struggle, there are many connotations. Vantage torch to do, then not only can reflect the professional competence, but also to find a way to spread the platform or the same time a contribution to society.

Moderator Huang Shunfang: Vantage is the best start private enterprises, enhance the brand image may be the most important work needs to be done now, and this is one of the ways to promote our brand products. So, in this regard to enhance the brand, what kind of plan or where the work done?

Huang are: Vantage brand in several ways to describe it or summarized. First of all, the most basic brand, Vantage has been the basis for ten years, it is the need to upgrade. The first in the industry or its professional positioning in the constantly expanding and deepening the past, gas appliances, Vantage, Vantage now expanded to a whole kitchen, other than through brand extension and also extension product, the original is the stove, there are smoke oil machines, stoves counter, kitchen supplies, it is through the extension of the professional and professional fields.

Also through the dissemination of the operation to promote the brand, for example, is from the line in terms of stores, shopping centers to create, store the building, as well as community events, etc., with direct sales approach, your product into the Where people go,. If online is through the media, we have also made the media into the other one is the case, such as this Sponsorship National Games, we seize this opportunity to co-operation, by Sohu, or through other channels do CCTV released will be more to publicity, such as our way through sponsorship, so 1 +2 red scarf project last year, this year we started with the China Youth Development Foundation, we opened stores in 23 markets to open more franchise stores Vantage, open more specialty stores at the same time, cooperation with the Youth Fund Committee, to open a store every two or three children sponsored. Our sponsorship of this year, a lot of children.

by: gaga

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