Jilin: Household Electrical Appliances "tm" Xiao
State appliances " TM to "The subsidy policy is aimed at Beijing
, Shanghai, Tianjin, Jiangsu,
Zhejiang , Shandong, Guangdong and Fuzhou, Changsha nine experiments carried out
TV Machine, refrigerators, washing machines, air conditioners, computers, home appliances category 5 "TM" pilot; on subsidies within the Jiu Jiadian sell and buy new appliances to consumers, in principle, according to a new Appliance
Sell 10% of the price subsidies, sub-species to determine the maximum amount of subsidies; subsidies within the recycling and dismantling company Jiujia Dian and sent to the transport costs, given a fixed subsidy; 2009 arrangements for 2 billion yuan of funds for home appliances, "the old-for- The new "subsidy.
Although the "TM" not involved in Jilin City, has caused consumers, "TM" business expectations and concerns. 3 late, and Jilin
Suning For TM to electrical activity in Jilin City, where the old color TV regardless of any brand, large or small, good or bad, to visit Tianjin Street store Suning Appliance to redeem a discount brand color television sets can be 500 yuan.
Now, trade-in the form of low-key posture in Jilin City, is rarely mentioned, businesses can avoid the kind of economic activity, choosing instead to price cuts and more direct
Gift Presented in the form. Businesses: A none other activities Jilinsuning electrical marketing manager Li Guoshuo that carried out in Jilin City, "TM" is none other promotional activities, with the national release of the appliance "TM" is not the same form, how redemption is manufacturers and operators to complete a common plan. Operator is only responsible for selling links redemption, recovery of Jiu Jiadian processing by the co-producers.
A public redemption of product quality and Jiu Jiadian questioned the valuation. Have a "TM" commitments on the activities of Suning, redemption or new models are new; the state's three packages are
Service ; Shopping issued a regular credit card, no refurbished machine. Maintenance and support on the appliance, Suning launched extended warranty services for the consumer electrical maintenance period is longer.
Business customers to measure the commitment to become the only yardstick.
Help promote industrial upgrading appliances Jilin an industry that has not yet issued appliance "TM" specific laws and regulations. In other words, Jilin consumer electronics market on the "TM" the ultimate power of interpretation only in business.
Although for now, "TM" lack of legal basis, but you can see that such a form is a household appliance industry make a difference.
States issued 2 billion yuan of funds for home appliances, "TM" subsidies. The industry believes that, on the appliance "TM" the introduction of subsidies will be effective to stimulate domestic demand, stimulate consumption, while household appliances, promote industrial upgrading, promote the enhancement of core competitiveness of enterprises.
Industry analysts pointed out that Bringing home appliances Aimed primarily at low-income consumer groups, most of them are first to buy home appliances. While the appliance "TM" policy introduced, more is not covered for home appliances to the countryside of people, that is upgrading populations in need. From the regions covered by the policy can be seen most of them are relatively affluent one, second-tier cities.
Learned to Shanghai as an example, new sales of home appliances, over 30% of the "TM", country "TM" to support this market will be significantly activated. In addition, the "TM" can solve the Jiu Jiadian of the high energy, security risk issues.
"TM" consumer pull the potential is there, on the one hand consumers need appropriate policies to protect, to eliminate their psychological concerns, on the Jiu Jiadian of the sale price should also have a corresponding assessment scale, on the other hand business on the redemption of the new products have quality assurance, so consumers can rest assured that change, rest assured to buy.
by: wowo
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