MetroPCS Market Research Report

MetroPCS, a US regional mobile operator known primarily for its monthly unlimited

prepaid wireless services, currently serves 7.3 million customers with its monthly no-contract unlimited voice, texting, and Web mobile services. The company operates solely in the consumer space with no wholesale or enterprise operations or sales divisions. With no 3G data network, the company plans to be an early leader in LTE, which will be key to its future growth. But the company must be careful not to overwhelm its price-sensitive customers with too many new service offerings, which could dilute its core value proposition of offering simple, fixed-rate communications services.

Table Of Contents :

Executive summary

In a nutshell

Ovum view

SWOT analysis

Strengths

Weaknesses

Opportunities

Threats

External conditions

Competitive environment

Regulatory environment

Company information

Business focus

Company size and structure

Financial highlights and KPIs

Strategy

Strategic objectives

Products, services, and pricing

Retail channel strategy

Customer loyalty and retention

Network

Devices

List of Tables

Table 1: MetroPCS wireless service plans

List of Figures

Figure 1: MetroPCS's total and prepaid market share growth, 2005-2010

Figure 2: MetroPCS versus industry average churn rates, 1Q051Q10

Figure 3: US operator prepaid wireless net additions, 1Q09 and 1Q10

Figure 4: US operators ARPU, 2009 and 2010

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MetroPCS Market Research Report

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