Mobile Marketing vs. Digital Signage – Shared Insight Through Linkedin, Part II

Mobile Marketing vs

Mobile Marketing vs. Digital Signage Shared Insight Through Linkedin, Part II

"Mobile Growth is Likely To Outpace Digital Signage"

At least that is what Chris Heap from Imperative Group in London thinks. He expands by saying, " As always, the really clever bit will be around integration there is [a] big opportunity to deliver greater results through innovative planning."

The Radical Company's Graham Thomas, overtly states, "Yes, mobile marketing will overshadow digital signage, not wholly replacing it but it will mean that digital signage will be at the bottom of the food-chain and a low-cost medium for advertisers.

Interestingly, he makes a point about the integration of the two when he says, "Digital signage will have its presence in places such as venues and transport, providing background noise; there might be some interactivity through QR, etc., but not many consumers will want to go through an intermediary channel when they can connect directly to brands through their mobile and in a highly relevant and personalized way."

In agreement is Alan Brawn, of Brawn Consulting, San Diego, "by the shear number of mobile smart platforms out there, mobile will ultimately dwarf location based digital signage. The two mediums will live in harmony to some extent and the mobile platforms will feed' off of location based networks"

"The big question is how they feed off each other and how will relative value be assigned," says Chuck Billings, Sr. VP, GasStation TV. "[The] digital signage capital intensive business model can hardly stand the flight of value to its mobile partner. However, I can't help but conclude that is exactly what will happen."

Pascal Cubb, Cubb founder, ideally sees the need to bring an amalgam of all the technologies, digital, interactive, mobile, "to create a link between them." He reminds us though that if this phenomenon of convergence happens there is still the holy grail of all media the need to:

Find the right media

For the right target

At the right time

So sure of this convergence is Darius Bruner, from Logic Wireless, he says, "All of my executive summaries, patents, business plans, financials and meetings are based around the future of this convergence" I would say yes, that this will change the way we communicate around the world during the next years and beyond."

So, will mobile marketing overshadow digital signage?

"Apple and Google both believe so," says Bobby Weiter, owner of High Tech Solutions, LLC in Kentucky.

How do you see the impact of mobile marketing on digital signage? Will digital signage be the same? Or will we see a significant change in this medium over the coming years?

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