Not Having A Website For Your Business Could Result In Missed Opportunities.

If you don't have a business website then, most likely you are losing business to those companies that do have one

. About 70% of the US population uses the Internet and the vast majority of those users have either purchased something online or have stated in polls they would be willing to make a purchase online. So unless your business owns a website then you are closing the door to your business to all but the most local of these people.

Let's start by outlining the reasons why a legitimate business wouldn't want to have a web site. I can really only think of one - cost! Even that isn't a barrier these days, even if you cannot afford to pay a web designer to design and build a website for you, there are many services that will host your website and provide a simple to use site-builder that will give you something more than half decent within a few hours of you setting up the account. This should cost you anything up to $10 per month. Yes, there may be limits on what you can do to it while you are building, but once it is up you now have an online brochure that you can send people to so they can read up about your company, your products and services and they have a way of contacting you...24 hours a day, 7 days a week.

Most people, when researching about companies they are considering doing business with, look for a company website to find out about the company and their products and services. If they can't find it then some people may pick up the telephone and ask questions, but since they have already used the Internet to search for you then it is likely they will also have come across some of your competitors selling the same products and services. So if they can't find your site then the likelihood is that they will click to a competitor's site and you may not only have lost that sale, but also that prospective client, forever.

What if you want to reach more customers nationally and internationally? What plans do you have to meet this goal? Using the Internet really is the most cost effective and quickest way to do this. Optimizing your website so that it can be found by anybody, anywhere, will bring more potential buyers to your storefront. Even if you choose to use paid ads, such as Google's Adwords, you can choose which parts of the world you want your ads to be seen, so having no website means you are closing off this potential avenue of revenue.

Did you know that more people use the Internet to find details of companies who provide products and services they are interested in, than those people who reach for directories such as the Yellow Pages? A study by Jupiter Media stated that 67% of people who are searching for information online chose the Internet over directories. Even Yellow Pages themselves have acknowledge the power of the Internet by taking their directories and making them available online.

As time goes by, technology evolves and usually things get smaller and smaller. Well these days people have the ability to carry the whole Internet in their pocket. Products like the iPhone and other 3G cell phones means people are able to search the Internet pretty much wherever they are. So if I land in Alburquerque and find that the airline has lost my luggage then I am going online to find details of the nearest clothes store so I can replace the bare essentials quickly. If I can't find your store online then the only way I am going to be shopping there is if I drive by the front doors. You get the picture I am sure.

These days the most savvy businesses don't wait for customers to come to them. They take their business to their existing and prospective customers in the form of Internet marketing (e.g. newsletters). A website is great vehicle to use to build up an opt-in list for your database. A simple form will give visitors to your website the opportunity to insert their details so you can send them details of special offers and other news about you and your company.

So the reality is that not owning a website is going to do your business a lot more harm than good. A good business website is not only a vehicle to sell your products and services, but it is also your online business brochure, and your salesforce, which is accessible to pretty much everybody, everywhere.

by: Earl Gardner.

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