Power to the people… Social buying gives buying power to the consumers, but is this really a new trend?

"Gone are the days when 10% off coupons are going to raise people's heart rate

," said Andrew Bagley, a social buying blogger on Sitewire.net. "Admittedly, the extreme 50-80 percent off deals seen on Groupon are not likely a viable long term play, but businesses should consider this option in terms of volume selling, inventory liquidations, net new customer acquisition and as loss leader."

Power to the people Social buying gives buying power to the consumers, but is this really a new trend?

By: Sara Shragal

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