Reliance Digital Gets Its Makeover

Reliance Retails consumer durables and electronics arm

, Reliance Digital, is revamping its image to become customer convenient. Reliance Digital, by conceiving a new brand slogan-'We bring technology to life for you' is drawing this revamping exercise to provide customers with a well differentiated value and experience.

The brand has revamped its website, www.reliancedigital.in, to make it more interactive and informative. Customers who visit the site and fill in their details get special discounts on products when they shop at the store. Reliance Digital in the first phase of the revamping its brand, will focus on top metros and satellite towns, and cover around 150 cities in the second phase.

Reliance Digital which currently has 27 stores across Mumbai, Delhi, Gurgaon, Ghaziabad, Jalandhar, Bengaluru, Mangalore, Hubli, Hyderabad, Vijaywada, Vizag, Secundrabad, Chennai, Ahmedabad, Vadodara, Nashik and Nagpur plan to focus on the country's top metros and satellite cities in its Phase I expansion, and 150 cities in Phase II. The first Reliance Digital outlet to have undergone a revamp is the Vashi store in Mumbai which now claims to be more customers focused, convenient, informative and service oriented. It also has an Experience Zone to help customers feel, enjoy, test and try the products.

Reliance provides consumers with a wide range of high quality products at competitive prices. Reliance Digital has geared itself to be completely customer centric in its offerings and services. They offer wide range of state-of-the-art CDIT products to our customers and make it easy for them to understand and use its products.

Reliance Digital has set themselves high targets and standards so that their customers get the best at our store through products, solutions, service and a life-long relationship. Since its inception in 2006, Reliance Retail has grown into an organization that caters to millions of customers, thousands of farmers and vendors.

by: Chintan Shah

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