Slice Your Cut of The Pie with Facebook Advertising

Slice Your Cut of The Pie with Facebook Advertising

If you're tired of wasting money on Google AdWords, it might be time to look for other promotional tools like Facebook advertising. Even though Facebook is not all that old, it is expanding rapidly. Advertisers are actually reporting a good number of conversions coming from their ads running on Facebook, which is a positive sign. This means that the door of opportunity is wide open for you to jump in and give it a shot. Given below are 3 simple tips to help you make your Facebook ads more profitable.

So where exactly do you send the traffic that you generate with your Facebook advertising? Sure you should send it to a landing page, but which kind of landing page works the best? The Facebook fan page for your product! It's true: you can get great conversion rates by sending traffic to your product's Facebook fan page. Lots of new advertisers don't yet realize just how beneficial it can be to send traffic to a fan page. If you use your website instead of the fan page, you'll notice that the CTR and as well as the conversion rate is lower. The simple truth is that Facebook users trust fan pages and it is easier for them to click the "like" button and become a fan. When they get to your fan page, you will have a bigger chance to convert the sale through talking to them directly. The more people you get to your fan page the better off you are. Use this strategy and you'll see for yourself how well it works out.

How about targeting demographic age groups? That is a similar strategy as we discussed above. Research shows, and it only makes sense too, that age groups will interpret ads differently, and some things will appeal to each group in a different way. So let's say one of your ads is targeted towards the age group of 20 - 25 and the other is targeted towards 26 - 30.

You can really improve your conversion rates if you can eliminate an entire demographic group by this kind of testing. This is how the professionals optimize their campaigns for incredible results.

This last one concerns admin, but you'll find that if you place higher bids, then Facebook will approve your ads quicker - how about that. Just get started and you will understand what we're talking about. There must be some reason for this other than just being a matter of money talks. So make it real high and maybe it'll get done even quicker, but then once it is approved you can lower the bid. That is something that a lot of people probably do because who wants to wait forever for approval. All in all, Facebook can be seen as the advertising platform of the next generation. The precision they offer to people who advertise in the program is fantastic and is secret of the program's success. Every day the Facebook population grows and that means that the challenge behind reaching a large audience is going to become a thing of the past.

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