Building a big company image doesn't mean you have to rent out pricey office space and spend an extreme amount on advertising
. A handful of inexpensive elements such as updating a logo or getting a professional answering service can do wonders. These are the sorts of things that don't appear flashy or gimmicky, but helpful and refreshingly simple for your customers. For small businesses, one of the main things to remember when developing a big image is that no matter what you do, the customer has to come first. Improvements are a major way to achieve success, but they must be customer oriented.