Suning: Exploring the competitive advantage of new developments to further consolidate - Suning Appl

Suning: Exploring the competitive advantage of new developments to further consolidate - Suning Appl

Home Appliances Industry News Update appliances chain find new profit growth point, to speed up the transformation to the 3C product sales process.

Home appliance chain based progressive shift from price competition to

Service Value-oriented competition. Suning Electrical Dynamic Tracking - the continuing rapid growth, competitive advantage and further consolidation of the historic Suning out during the National Day of 56 stores (including replacement stores), sales growth of 60-70% year on year, same store sales growth exceeds 15%, the company current development proceeds rapidly.

Recent announcement that the company expects 1-9 month 2007 net profit attributable to parent company owners grew 100% over the previous year? 110%. Higher than previously estimated in the semi-annual report in 70% -100% growth rate. And consistent with our expectations.

Next year or two has a crucial impact on the company's strategic initiatives including the flagship store strategy and logistics system to further upgrade and integration strategy.

Profit forecast and maintain Investment Rating Retail We firmly believe that only those who have Yetai long vitality and the ability to play the retail chain expansion of the core investment value of companies to give investors long-term returns. While Suning retail investment value is the most prominent companies.

We maintain our earnings forecasts before, with the issuance of equity share capital after the completion of a few, did not take into account the cost of equity incentive. 07-09 years

EPS Were 0.98 yuan, 1.90 yuan and 2.78 yuan. Maintained buy rating.

Risk analysis we believe that companies in the product structure adjustment, there are still large uncertainties, is a long process. Corresponds to some competition Yetai is still relatively strong. Other

States United States Yongle electrical integration of the experience and stage has begun in some areas of the new competitive force, and to bring some future competition situation of uncertainty.

Latest trends in the field of home appliance chain appliance chain enterprises looking for new profit growth point, to speed up the transformation to the 3C product sales process.

9 Su Ning of China held

PC Forum and announced that the company has with Lenovo,

HP , Founder , TCL Big brands such as 15 signed a joint

Purchase Agreement to sell 800,000 units total mining PC, strive to become China's leading PC retail channels.

Gome and Dell to start in October

Cooperation , In GOME stores selling Dell computers. States United States

Management Layer is expected to sell the computer business, total sales from the current 4%, increased to 10% next year.

Mobile Aspects of home appliance retail chain has also accelerated

Network Layout. Suning and Motorola Cooperation flagship store 100 stores the smooth implementation of the plan. Country United States through the acquisition of Shaanxi CellStar also increased the cell phone retail terminal building.

CCID statistics, sales of home appliance chain industry in the domestic mobile phone sales to increase the total share of 7% to 20%. Home appliance chain industry in 2004 accounted for 13%.

Home appliance chain gradually shifted from price-based competition to service competition in value-oriented competition pattern as the evolution of home appliance chain, several leading chain enterprises have already established market position, service competition will be the main mode of market competition, service marketing, business development will become an indispensable marketing model.

Recent competition in services, Gome has launched the "sincerity for a long time protection" services; Suning Appliance also submitted before the Golden Week, "GSP" service, advocacy, "the whole process full all the people" type of service, and launched Service details a series of service standards and 5S 5 Golden Week holiday special services.

We believe that these trends reflect market competition home appliance chain with progressive evolution of their future competitiveness and performance of new growth.

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