The Three Pillars of Business Success on Twitter
The Three Pillars of Business Success on Twitter
I won't deny it, I am fairly new to using Twitter for Business. Even though I have been on this social networking site for a couple of years now, it has been only last year that I started taking it more seriously.
I know I'm not the only one. Hundreds of companies join Twitter everyday in hope to promote their services or products online. And from what I can tell, many of them are lured to the site by the prospect of huge return with a very little effort. As a result they do it completely wrong and often fail to achieve their main objective.
They omit what I call the 3 pillars of a business success on Twitter.
1. Listen.
If you really want to avail of everything that Twitter has to offer to a business, you first have to learn to listen. It is difficult, I agree. I know that you want to tell the world about what you do straight away but don't. Instead, pay attention to what the others say. Learn from them, and as a rule join the conversation only if you have something valuable to add.
2. Share.
If you want to become highly influential on Twitter, and that is the only way forward if you want to promote your business there, you have to show your followers that you know what you are talking about. And there is no better way to do so than by sharing your knowledge.
By offering advice, sharing from your experience and influencing your Twitter followers you can build credibility that you need to become known as an expert in your field.
3. Ignore.
With millions of registered users, Twitter is bound to be full of zealots too, people whose only mission is to drag you down. Learn to ignore them. Don't take what they say personally and by all means don't go into any discussion with them. Remember, you are on Twitter to listen, share, build relationships and promote your business. Not to fight in public with someone who in reality doesn't listen to your reasoning anyway.
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