Things You Should Know Before Implementing Microsoft Crm In Your Organization

Though the popularity of Microsoft CRM is on the rise

, but so are the cases of failed implementation of this software. No, there is nothing wrong with the software or Microsoft. The problem is with the mindset of the customers who buy CRM.

Many customers think that CRM is magical software that can transform their businesses. This is, however, incorrect. Let's review some of the major reasons why organizations fail in implementing Microsoft CRM software to get a clearer picture.

The main reasons for failed implementation are:

*Automating Flawed Processes: What Microsoft CRM does is that it integrates your business processes. A large part of this is done by automation. Some buyers are of the opinion that automation is a solution in its self. But automation only gets things done faster. If the underlying process is flawed, then it will make the mistake repeat itself faster! So as a buyer, you need to be sure that you have a good hard look at your processes before you consider implementing the CRM solution.

*Piecemeal Solutions: It is important to know that CRM integrates various processes across business functions. Sometimes organizations decide to go in for piecemeal solutions. This is a big blow to the idea itself as information from various parts of the organization cannot be harnessed adequately.

*Siloed Thinking: Sometimes even an organization wide implementation may turn futile. The simple reason being that CRM only provides information to take decisions. It does not take decisions on its own. So if the decision maker is thinking in silos in terms of a particular department or a function, he/she will inevitably make the wrong decision.

Implementing Microsoft CRM is more than connecting people via computers. It requires redesigning business processes and widespread cultural changes in the organization.

by: Maribel Ward

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