Toot Oaks Air Conditioning "three Shots Of Surprises"
HC Home Network News : Post-crisis era in the end of the year 2009
, the economic situation remains very delicate last winter,
Oaks The "most profitable, most powerful voices" of the situation, even scraping the price, frequency, value-added three storm, with practical actions to dealers launched the "sharing of resources, development and win-win" declaration.
Before the third air from Oaks
Sell Working meeting was informed that in the just-concluded New Year's Day market, Oaks of sales volume of air than the same period last year by 300%, not only the market bucked the market trend in the off-season, but also within the industry once again staged in the "Oaks phenomenon. " And even more lovely is that Oakes off-season to take drastic action, achieved a breakthrough not just the off-season sales, but also to open in 2010 foreshadowed the drama.
Toot Oaks Air Conditioning three shots of surprises (
HC home network with graph ) "999 is just the beginning" to bring the daydream
In the last month of 2009, the first to start the New Year's Day promotions Oaks, price storms to lead the charge to "999 yuan is only the beginning" of the big efforts to open the off-season promotions Strong Sales of prelude. It is understood that, in the New Year period, the Oaks model to varying degrees over a substantial price reduction, a 1P heating wall machine prices hit the lowest 999 yuan to the industry, a large full DC 1P
Inverter air conditioner Prices directly down to less than 2,000 yuan, down a staggering 30%, and rediscovering the lowest price at this stage inverter air conditioner industry.
Oaks official told reporters that, we do not have this round of activity as a simple promotion, hoping to promote sales, but also affect the change in consumer spending habits, consumers realize off-season conditioning prices are more favorable purchase, delivery installation easier. And as the Oaks promotional slogan, "999 is just the beginning" in the latter part of market competition, Oaks has used every opportunity, a holiday does not easily give up any opportunity to market high, terminal sales every day to ensure there activities, Zhou Zhou main push, month and a product push, take advantage of every market opportunity. At present, followed by New Year's Day after New Year Festival Oaks will also gradually rolled out nationwide, in 10 years, the third cold sales meeting, the Oaks clear that air head, "left off after the New Year, but left off Spring segment, sales promotion activities will continue. "
Opportunities for green conversion crisis 09 years from the fixed-frequency air-conditioning industry, a comprehensive upgrade to the conversion year, inverter air conditioner with its temperature,
Energy , Comfort and other advantages have become increasingly high-end consumers. To meet the market demand, Oaks with their own technology in the health of the decade-long accumulation, health and frequency of technology through integration with health fluorine-free inverter air conditioner turned on yet another highlight of the New Year?? Frequency storm.
Oaks Air Conditioning The main push the storm frequency used in all of Europe and the United States air-conditioning special
Environmental protection The new refrigerant R410a, and stability compared to conventional refrigerants, non-toxic, superior performance and so on. In addition, the Oaks the entire department is 180 sine wave inverter air conditioner full DC inverter, inverter efficiency are three or more, leading technology advantage is obvious. It is reported that in May this year, since the inverter air conditioner sales in the Oaks proportion rose from 5% to 20% of the way, while the New Year's Day promotion, Oaks is the proportion of inverter air conditioner sales growth has been a breakthrough.
Industry observers said that the current popularity of inverter air conditioner is still in development before the warm-up period, the timing of action Oaks chosen to help advance the layout. According to the relevant responsible person said Oaks, Oaks participation frequency competition has accumulated enough experience and room air conditioner market in the 2010 competition, Oaks frequency Yupo 1 million units sold.
Enhance the brand value as the pull of storm
Prices, an endless stream of value-added
Service Air conditioning is always popular Oaks one of the secrets. Air-conditioning to the countryside "triple subsidy", "My Group buy my group", "get LCD buying air-conditioning" and in 2009 launched a series of large-scale activities, Oaks conditioning to enhance product value, return the majority of consumers actively and distributors. Buy air-conditioning to send LCD, send mobile phones, sending health care, on the occasion of the end of the early Yuan Dynasty, Oaks start another storm tide value.
Industry experts said the price of abandoning the simple two-dimensional and product promotion, through the provision of LCD, mobile phones, warm gloves, a rich gift to buy promotional gifts in the form of increased choice of space and the reasons for choosing Oaks . Meanwhile, at the end of the health care delivery, to provide consumers with free home cleaning, air conditioning and commissioning health care services so that consumers enjoy the air conditioning heating when the family can enjoy Oaks service.
According to reports, in order to allow activities to buy gifts than expected results, Oaks has also built a three-dimensional marketing system, through the large density of television, newspaper and other advertising strategies, advertising resources, large-intensity running, highlight the brand Rally directly stimulate consumer purchasing power in the terminal.
Price, frequency, value added, Oaks three shots the first to break the silence of the off-season market, surprised eyes of peers in the industry, the Oaks Air Conditioning official said, "to fall behind, slow progress is also back," Oaks in 2009 to "start early, fast-paced," won the initiative, in 2010, the Oaks will also be the first to lead the company to complete the fast beyond.
by: vovo
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