Top Lead Generation Trends

Lead generation is one call center service that has changed over the years to become

more sophisticated, more result-oriented and definitely more effective. The metamorphosis of sales lead generation has been vast and organic. There has been a shift from using telemarketing agents to non-voice methods. There is a change in the very processes that are used by call center agents to get the job done. The study of the BPO service techniques and how they have changed over the years make for an interesting study. In fact, a closer study will reveal the same changes in the call center services but on a macro level. Let's take a trip down the history books and find out how things have changed for the better.

We associate lead generation with calls made to prospective consumers by the outbound call center agents. But there are obstacles in the path of this process in the present times. There are stringent Do Not Call (DNC) lists in several countries. The consumers registered on this list are legally out of means for the telemarketing units. If you call them up, you can get a legal suit slapped on the call center. Call centers have to be careful about the numbers that they call up. It could be that it will leave very few numbers on your database to make the calls to! That's when you will need non-voice methods of sales lead generation. Leaving those phone calls out of the way, the BPO agents can concentrate on other ways of getting the job done. That's how social media networks and websites came into vogue.

Lead generation through social media is not easy, though it may seem so. Many call center agents are creating profiles on Facebook and Twitter and adding up people indiscriminately. The BPO guys are also posting website links that lead to the client's online pages. Hardly any communication or networking happens. When the friends and followers find this sort of an online behavior, they know that the people manning those profiles are trying telemarketing services. They immediately block you as spammers or worse still, report to the privacy authorities on these networks. Repeated complaints against the call center profiles will bring down the axe and get the profiles permanently blocked on these networks.

Smart lead generation would mean making the platform turn into something of an advantage. Here you have a bunch of people who is getting your message. You can talk to them on an interpersonal level. Call center agents should utilize this. Disseminate information in a non-obtrusive way. When you are networking for sales lead generation, appear non-judgmental but sincere in your comments. BPO agents must be aware that you have to be genuinely concerned about others to make them be concerned about you. Trying to build up business relationships on social media networks for business is probably the trend that is most in vogue. If the business process outsourcing firms can make use of these in a proper way, their way ahead can only get smoother.

by: Ivana Lewis

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