Traditional Versus Online Marketing: Which Is Best For My Business?

The choice between working with a traditional PR company or an online promotion and

marketing company is a complicated one that revolves around an a variety of essential variables. Once these are ascertained, the most efficient and cost efficient marketing approach for a business or company becomes clear.

What Product or Service is Provided?

This is the first determiner of what type of marketing to choose. For example, if a business bakes wedding cakes or offers catering services, it will be significantly limited by advertising through an online marketing company in allowing potential customers to taste their samples which can ultimately help them make a positive decision. Therefore, even though a small web presence should be maintained for new potential clients to find out about the business, a PR company might be a better way to go. On the other hand, a company that does remote editing services can reach a enormous number of potential clients by working with a online marketing company and maintaining a strong online presence.

Who is in the Target Market?

If a business can only provide services locally, it might be a waste of valuable resources to advertise high and wide online. Once again, a small online presence should be maintained, while the bulk of the small business' marketing done through a local PR company that can help the business reach it's local target clients or customers. On the other hand, a large chain that has sites nationally and internationally can receive tremendous returns on their online marketing investment by direction online traffic to their closest stores, or by facilitating online sales that generate big revenues with less cost.

Superior Services

A business can choose to work with a host of online marketing companies without being limited by their location, while a business that chooses to work with a PR company will have limited choices about who to work with that is located close to where they are. Therefore, a company or business will potentially receive better quality at more competitive rates by 'shopping' for the right online marketing company.

Variety of Services

A PR company offers more diverse and personalized services for a business's or company's particular needs, for example, hosting publicity events, assisting the business or company in making brochures, advertising online and so on, targeting a wide range of potential customers or clients, while an online company will tend to focus solely on online marketing. Therefore based on the marketing needs of a company or business and the target audience they are trying to reach, the investment in a variety of services, rather than just online services, could pay off well in the long run.

Advertisement Effects

One tremendous benefit about online marketing is it allows advertisers to market their products or services virtually anywhere, literally. But it does not ever guarantee that an internet user will ever click on the advertisement to see the wonderful product or service. On the other hand, a poster distributed by a PR company is an in your face attention grabber which does not require any action by the viewer to see the core message of the business or company.

Ultimately, as a business deliberates which type of marketing it should pursue, it should first determine its particular marketing needs, its product or service and its its target audience.

by: Timothy Capper

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