Upgrade Mother Blossom Into The Attitude Of The Three Trump Clothing

Pumping more time and effort to "bring up their children"

, many mothers to switch from the shop opened. Bay Clothing Shop, the one with low barriers to entry, and secondly the time freedom to operate properly can increase income for the mother, which a lot of mother's first choice. But the apparel industry and the homogenization of the fierce competition, making a lot of clothing stores close down because of bad management.

, Of course, winners also no shortage, just upgraded to a mother A Ping, on the success of the Pearl River Film, Fangcun operated three clothing stores.

Change the style of positioning Because the want to change a work environment in a financial Aping switch to open clothing store. She will open the first store to the Pearl River Film, a proprietary brand Shu Women , Priced at 180 to 480 yuan, but the clothing store business is not satisfactory. The first month loss of more than 3000 yuan clothing stores, clothing stores still lose a month of more than 2000 yuan. Two months of operation, the Arab-Israeli peace gradually find out the bead shadow area market conditions. She found that with two characteristics, customer base, the consumption level is not high, not much traffic. In the case of non-removal shop, Ah Ping decided to change the style of clothing store location, reducing prices to meet market demand.

Starting from their own hobbies, and she started to buy the Japanese and Korean clothing, defined as 18 to 33 year olds, clothing prices have dropped to 60 ~ 100 yuan. As marketable, A Ping gradually train their customer base from nearby many white-collar workers into A level of repeat customers. In her regular customers, many people at least a week to the store to use the service twice. "One-off four or five hundred dollars to buy clothes," a lot of regular customers, and often even with the A level appointment and asked her to help them personally to the store With Clothing. Ah Ping said to be a regular customer as long as the business day, on turnover of 45 hundred dollars you can back this up. After rectification, from the first three months, clothing stores and the income and expenditure into balance and begin to achieve profitability.

Three shops selling goods for the

Clothing store started in the bead shadow on track after A Ping began to consider "expansion" of the problem. Through investigation, she identified the Fangcun a Trust-Mart stores in the vicinity, as the second and third clothing store location, two stores combined monthly rent is 18,000 yuan. One of the selling Suit , A sale of "pretty loaded." Because the two stores from the style of positioning similar, A Pingping will be different sets of clothing goods exchange between the different stores. A Ping said, because customers of different taste, a slow-moving merchandise store, get another one shop often can sell. In addition, several mutual exchange of goods shop, but also result in product updates to customers to avoid the impression of slow.

Nowadays a time when the transfer season in February to April period, that is, clothing Sell The off-season, including A Ping businesses including clothing stores, in order to avoid Yahuo all winter for discount sales of spring. At the same time, Summer Also have shelves. A Ping said that the sale of five in June is the summer season, but to the hottest seven in August, "which has been bought buy the same." Choose some popular, each little change in style of clothing, avoid not keep up trend of poor sales.

Upgrade Mother Blossom Into The Attitude Of The Three Trump Clothing

By: weihua

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