Using Facebook To Promote Your Business

There are two main ways to promote your business using facebook and one method that

is slightly outdated, either through the creation of a profile or the creation of a fan page. So what are the differences?

A facebook profile is generally used by individuals to keep track of their friends etc, and is not designed to be used by businesses; however using a facebook profile has many advantages over the use of a fan page.

A facebook profile will allow you to actively engage potential customers, by requesting them as a friend, assuming they accept you as a friend you will be added to their list, and have permission to converse with them, this may involve posting offers, which will show up on the facebook homepage of your friends.

This is great for new companies who will not have people looking for their business, or willing to associate themselves with your business by liking your facebook page, this method of promoting your business is a lot easier than attracting customers to a facebook page.

A facebook fan page is designed to allow users to associate themselves with a business, this is a great way to boost your companies brand and if used correctly allows your business to spread rapidly.

The key to a successful facebook fan page is too make the page interested, the page should stand out from other fan pages, giving information on your company in the same way as a good website should.

The facebook fan page has taken over from facebook groups, they are more interactive and allow users to interact in a more efficient way with customers.

The most effective way of promoting your business is usually to combine both, having a unique and interesting facebook fan page, and a complimentary facebook profile, if you need help promoting your website through facebook, web design swansea, web designer swansea or website design swansea then please view www.p-w-d.co.uk.

by: David Atkins

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