Using Twitter to Create Optimized Web Pages

Using Twitter to Create Optimized Web Pages

Another way to think about your Twitter marketing is that the process of tweeting creates a constantly-changing web page that is heavy in content. Twitter pages are very indexable, and are in fact the type of website that Google really likes - heavy on text content, light on everything else. But most people don't really look at it this way, instead simply using Twitter as a communication platform.

If you are a casual Twitter user who just uses it to communicate with friends, then this phenomenon is not really something you have to concern yourself with. However, if you are a business owner or manager wanting to use Twitter for marketing purposes, then the search engine optimization (SEO) effect is something that you should try to take advantage of.

In SEO, if you want a web page to appear in Google or any other search engine for a particular search phrase (keyword), then you need to use that keyword on the page. It is doubtful that most Twitter uses think about keywords when making posts. But they should. If you want your Twitter page to appear for keywords related to your industry or market, then you should use those keywords in some of your tweets.

One strategy is to create a short list of target keywords and use these keywords frequently in your tweets, so that even as your page gets updated and tweets get moved down the list, there is always a high probability that some of your keywords are on your Twitter page. To make this process easier and make sure that it gets done, I suggest you pre-program your account with a number of recurring tweets that make use of the keywords. That way, when you are making your casual daily posts, you don't have to think about keywords because that is already being taken care of automatically.

There are a number of tools on the market that can provide the functionality for automating your account as described above, and using such a tool is an excellent investment if you are serious about using Twitter for marketing purposes.

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