Ways In Which Businesses Can Appear On The First Page Of Search Engines

Search engines are tools used to search for selected keyword in web pages

. There are various types of engines that one can use during his search. Some of the most common are Google, yahoo, Bing, ask.com, wikipedia, MSN, WebCrawler just to mention a few. These engines may not have the same effect and it is therefore advisable that for effective purposes that one should use the most effective one that brings out the desired effect. When your website or site appears on the first page of Google or yahoo it brings a lot of traffic. Most people tend to visit only the first page as there is enough information that they are looking for. There are various ways in which you can make your site to appear in the first page of these engines and in this article we are going to look at some of these ways.

Through the use of Pay Per Clicks or PPC - This is a way of advertising through the internet or placing ads on the search engines such as Google. Pay per click ads directs traffic on website. The ads placed are based on the targeted keywords or key phrases.

Through the use of SEO - SEO is a way of optimizing website content so that it may attract a lot of traffic. There are different forms of SEO and one way is by submit your website to various engines and directories, this will boost you ranking in the major engines.

Reasons as to why the use of search engines brings a lot of traffic.

There are two different ways which you can advertise your website or business using the search engine. There is the use of search engines optimization (SEO) and the use of search engine marketing (SEM). The difference between the 2 engines is that SEO mainly helps in improving or optimizing the content of a website, thus results in improving its ranking while SEM mainly promotes your websites, by improving their visibility on search engines, through the use of Google AdWords or pay per clicks (PPC). Among the 2 engines SEO is said to be the best way of advertising your site that brings more relevant and targeted traffic at all time. So, if you are looking for the overall success of your website, then consider using SEO, rather than SEM.

The basic reason why search engines bring a lot of traffic in your site is because research shows that

At least 80 percent of website traffic comes through searches

In the current world there is a lot of searches done throughout the day

by: katesussy

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