What Is Link Building

Once you've worked on your first website for some time and realized that visitors

do not magically come to your virtual doorstep, you begin to understand a little about traffic generation. Among the first things you'll likely encounter is building links. Let us take a look at what link building is and the way it can help you in your internet business.

What Is A Link?

A link is utilized to connect two web pages. Internal links connect pages inside a website for instance a link positioned in an article can connect to your home page or a category on the same site. If the links point to other pages within the site they are termed internal links.

External links on the other hand connect a page on one website to that on another website. This could be observed if you compose an article and post it on an article directory using a link pointing back to your site. Your page will be linked to that of the article directory through the link in that article.

What Is Link Building?

Link building entails a process of putting links to your website on other sites. To put it differently it is a procedure for creating more connections. This can be done by writing articles and publishing them to directories. Composing guest blog posts and adding a few links back to your site is a different way to develop quality links.

A few other ways to build links include directory submissions, commenting on blogs, forum participation, establishing various profile pages, social bookmarking, press release submissions and much more. Thus far there have been quite a few courses and books published on how to build links.

Why Is Link Building Important For SEO?

Why do a lot of people invest countless hours to their link building efforts? They do it since those connections that they create amongst pages on the web are an effective way to improve the incoming traffic to their websites.

Quite possibly the most powerful reason to build links though is to position well in the search engines and thus get tons of free traffic to our sites. Here's why link building is crucial for SEO (Search Engine Optimization).

The anchor text or the words that you use to form the link is the second most important factor for positioning a page in the search engines. The title tag is the first. A mix of the title tags and the backlinks compensate for 80% of a sites rankings. This means that you must make sure that you make use of the right titles and make sure that your backlinks contain anchor text with your keywords included so as to rank in the search engines for those terms. You'll need quite a few backlinks if you're trying to rank for a competitive keyword however it is possible with some work.

Try it out and see. Choose a long tail keyword and compose a blog post to target it. Your keyword must be included in the title tag and you should then build a few links to that page using your keyword in the anchor text. For long tail keywords fewer links is going to be necessary to get on the first page of the search results.

by: Carmine Boroff

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