What To Expect On The Principles Of Marketing Clep Test

If you decide to take the Principles of Marketing CLEP test to earn your introductory

level marketing course credit for college, youre probably going to want to know what expect when its time to take the actual exam. Youre probably going to want to know exactly what you should be studying so you can make sure you do well on the CLEP test and earn college credit for marketing without taking a marketing course.

Below youll find information about what youll see on the test for marketing once you arrive at the CLEP testing center on your CLEP test day. Use the following information to guide you as you study and prepare to take the Principles of Marketing test.

The Principles of Marketing CLEP exam will present you with 100 questions; each drawn from several topics in the field of marketing. The topics covered on the CLEP test are the same topics that are covered in an equivalent college marketing course. Following is a list of the specific topics the Principles of Marketing CLEP exam covers along with what percent of the exam each topic will cover:

What is the role that marketing plays in todays society? (8-13% of the CLEP test)

Describe the role marketing plays in a marketing firm (17-24% of the CLEP exam)

Target marketing basics (22-27% of the CLEP test)

Marketing mix basics (40-50% of the CLEP exam)

In each of these main areas of study, there are specific subjects youll be tested on. Heres how the break down of each topic looks:

What is the role that marketing plays in todays society - international marketing, ethics, and nonprofit marketing

Describe the role marketing plays in a marketing firm - the marketing decision system (this area includes marketing research and marketing information systems), the marketing environment, basic marketing strategy, and basic marketing concepts

Target marketing basics - business-to-business markets, positioning and segmentation, and consumer behavior

Marketing mix basics - marketing applications in e-commerce, integrated marketing communications and promotion, distribution channels and logistics, pricing policies, branding, and product and service management

Youll receive your unofficial CLEP exams score immediately after taking the Principles of Marketing CLEP test. Your score will be somewhere between 20 and 80 and, according to the American Council on Education; youll need to achieve at least a 50 to be given CLEP credit for your introductory marketing course requirement.

You should know that for any of the 34 available CLEP exams, the College Board scores a blank answer the same as an incorrect answer. So, even if you arent sure of an answer to one of the questions, its important that you at least make your best guess as to the answer. Who knows, you may just get it right.

by: Speedyprep

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