What To Write On The Body Of Your Good Sales Letter?
The Body of your sales letter is very important
. It is next to your headlines. When you have successfully written your headlines, it is time to work on the body of your copy. A good sales letter supports the information provided on your headlines.
If your headlines claim benefits, your body should complement it. If your headlines ask a question or post a problem, your body should be able to provide the answer. Here are few tips in writing the body of a good sales letter.
1. Use strong questions. It is a huge mistake if you ask a question that is answerable with a "yes" or "no", in your sales letter. Make it powerful enough to stir their thinking faculty.
Provoke their interests. Remember that you need to maintain the same enthusiasm you had successfully made in your headlines.
To do this, you need to be ready with your benefits. Convince your readers with the benefits that your product offers.
Even when you have indicated the positive effects in your headlines and sub headlines, it is still important to repeat them in your body to emphasize their importance.
Moreover, a product may have several advantages. Explain each one of them especially how the product works to their advantage.
As mentioned earlier, it contains the answer to the question you raised earlier. It should also answer their question like "why would they buy your products".
2. Write in conversational style. Make the body of your sales letter engaging as you little by little reveal the unique features of your product.
Moreover, a good sales copy has friendly tone, and you cannot get it if your copy is very formal like most business letters that characterize most multi-national corporations.
3. Complement your claims. How do you accomplish this? Use figures and facts as you verify your claims. People trust numbers, surveys and facts from reputable sources.
You can also use testimonials to authenticate the benefits of your products. Two or three testimonials that touch different positive points are excellent in demonstrating the right message to your readers.
4. Unique Selling Proposition. In your body, you present your USP in the right way. To make a good sales letter, you must be able to present the point of view of the prospects.
Put yourself on their shoe and understand how you would like a product to be presented. What do you need in a product?
The sales letter should also present the product from your professional perspective. Learn from your experience and let your experience do the selling.
Then, your sales copy must create a unique and good comparison of competition. Explain why they should choose your products over the others.
5. Make the offer. Your offer should be creative. It should not sound spam or scam. Instead, it should be specific that it leaves nothing for the readers to doubt about.
Do not let their imagination explore. Give them a certain deal. Craft your offer into artful sentence. But do not make it flowery.
by: Charles Godbout
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