Why Blogging For Your Business Is A Good Idea

Looking for ways to get more customers and increae your profits quickly

? And maybe you have been thinking of creating a blog for your business. But you're not sure if it's worth your time. Well, the truth is, if you can commit to a regularly updated, well-written business blog, you can significantly help your business grow and retain its customers.

A well-written, frequently updated business blog is a great way to make your customers feel more connected to your business. And customers that feel more connected to a business are less likely to take their dollars elsewhere.

And once they feel that they know you, it's harder for customers to take their dollars and their business elsewhere.

The best way to get customers to your business blog is to advertise it as you'd advertise any other product or service you provide. This means including your blog's Web address in your regular advertisements. It means printing the address in your store's brochures and promotional materials.

It's harder, though, for them to abandon your business, whether you operate your own dentist office or the corner grocery store, if they feel as if they know you personally.

A good business blog allows you to talk directly to your customers. It creates the illusion that you and your customers are actually close friends. That's why business blogs sometimes will announce birthdays, anniversaries or other big events in the personal lives of their principals.

You want your customers to visit your business blog as frequently as possible. They won't do that if you're not updating on a frequent basis. The only thing worse than not having a blog at all, is running a business blog that isn't updated for months at a time.

Next time you consider starting a blog, try creating one that will actually help you grow your business. You'll find that it's a far more valuable use of your time. A well-written, and frequently updated, business blog is a low-cost, positive way to both promote your business and create loyal customers.

by: James Cameron

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