Why Use A Postcard To Promote Your Business?

Why Use A Postcard To Promote Your Business?

Are postcards really the best tool to promote your business and get your name out there? In my humble opinion postcards are a great promotional tool and excellent for reaching out to make the first contact with potential customers, not to mention re-enlivening old customers!

A postcard is perfect for announcing any sort of news, making folks aware of the services you provide, and/or following up after meetings or sales. You can also use a postcard campaign as an introduction to prospects, explain any special offers you have on or simply keep in touch with everyone on your list!

What you mostly want to be aiming for with postcards is getting some 'name recognition' out there, as in, being the first thing people think of when they need your service or products. To do this you can use quirky catch phrases or headline, a stock photo with a terrific 'wow factor' or just a photo that expresses what you or your company is all about.

When it comes time to mail the postcard keep in mind that what you really want is a response. Often it takes a multitude of mailings to get any sort of response, so you need to have a sort of long term view about your mailing! For example, if you mail a postcard every week for a month, then the fifth week you might make a phone call to follow up, with an appointment in mind.

Of course, every approach is different, and is shaped by exactly what YOU are trying to achieve. Some people just mail out postcards with a free call-back number on their card and a recorded message asking the prospect to take some sort of action. This 'automated' method is attractive because it's non-threatening to prospects, and - you guessed it - it's virtually ALL on auto-pilot!

Either way, the key part of using postcards for your business is to follow up, and keep following up. It's also essential to keep track of responses. You can do this by adding unique code numbers to each batch of postcards you send out.

At the end of the day I'm sure you'll find that even in todays high tech and high speed world the touch of a personal note is really appreciated. Postcards seem to 'feel friendly' and people like to pick them up and hold them, and hopefully read them too! Definitely worth a try in my books!

POST COMMENT

Text Message Marketing Advantages for Small Businesses Tactics To Develop Your Business Using Practical Forum Marketing Techniques Sell Mobile Phones for Cash for Your Travelling Mobile Text Message Marketing for Local Small Businesses Why Article Marketing Is The Best Way To Build An Online Business Can your business benefit from a file server? Label Printing: Creating The Best For Your Business Car Title Loans - Easy Cash Fast Let 3D Prototyping Benefit Your Business Recommendations For Starters For Their Online Business Guidelines For Newbies In Their Business Online Helpful Tips For Starters For Their Online Business Helpful Tips For Newbies In Their Web Business